Personal Digital Marketing Influence on Successful Marketing Campaign in Today’s Digital Age
Personal digital marketing is an essential aspect of modern marketing campaigns. It involves using digital channels such as social media, email marketing, and content marketing to create a unique identity and promote it to a target audience. The article aims to examine the influence of personal dig...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Arabic |
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Cihan University-Erbil
2023-06-01
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| Series: | Cihan University-Erbil Journal of Humanities and Social Sciences |
| Subjects: | |
| Online Access: | https://journals.cihanuniversity.edu.iq/index.php/cuejhss/article/view/973 |
| _version_ | 1797773755325349888 |
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| author | Aram H. Massoudi Hawkar Q. Birdawod Manaf B. Raewf |
| author_facet | Aram H. Massoudi Hawkar Q. Birdawod Manaf B. Raewf |
| author_sort | Aram H. Massoudi |
| collection | DOAJ |
| description |
Personal digital marketing is an essential aspect of modern marketing campaigns. It involves using digital channels such as social media, email marketing, and content marketing to create a unique identity and promote it to a target audience. The article aims to examine the influence of personal digital marketing on successful marketing campaign. This study uses a descriptive and quantitative approach to test the effect of independent variables (digital personal marketing elements) on the degree of success in personal marketing campaign. The data were collected by a questionnaire distributed to 300 marketers, owners, and young entrepreneurs. A regression analysis was applied to test the study hypothesis. The results showed that personal marketing elements: branding, content creation, networking, social media management, personal website and personal development, directly affect the degree of success in personal marketing campaign.
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| first_indexed | 2024-03-12T22:10:04Z |
| format | Article |
| id | doaj.art-8607d6463556463da0e47d082e595b8d |
| institution | Directory Open Access Journal |
| issn | 2707-6342 |
| language | Arabic |
| last_indexed | 2024-03-12T22:10:04Z |
| publishDate | 2023-06-01 |
| publisher | Cihan University-Erbil |
| record_format | Article |
| series | Cihan University-Erbil Journal of Humanities and Social Sciences |
| spelling | doaj.art-8607d6463556463da0e47d082e595b8d2023-07-23T14:25:36ZaraCihan University-ErbilCihan University-Erbil Journal of Humanities and Social Sciences2707-63422023-06-017110.24086/cuejhss.v7n1y2023.pp158-165Personal Digital Marketing Influence on Successful Marketing Campaign in Today’s Digital AgeAram H. Massoudi0Hawkar Q. Birdawod1Manaf B. Raewf2Department of Business Administration, Cihan University-Erbil, Kurdistan Region, IraqDepartment of Business Administration, Cihan University-Erbil, Kurdistan Region, IraqDepartment of Accounting, Cihan University-Erbil, Kurdistan Region, Iraq Personal digital marketing is an essential aspect of modern marketing campaigns. It involves using digital channels such as social media, email marketing, and content marketing to create a unique identity and promote it to a target audience. The article aims to examine the influence of personal digital marketing on successful marketing campaign. This study uses a descriptive and quantitative approach to test the effect of independent variables (digital personal marketing elements) on the degree of success in personal marketing campaign. The data were collected by a questionnaire distributed to 300 marketers, owners, and young entrepreneurs. A regression analysis was applied to test the study hypothesis. The results showed that personal marketing elements: branding, content creation, networking, social media management, personal website and personal development, directly affect the degree of success in personal marketing campaign. https://journals.cihanuniversity.edu.iq/index.php/cuejhss/article/view/973Personal digital marketingBrandingcontent creationSocial media managementNetworkingPersonal website |
| spellingShingle | Aram H. Massoudi Hawkar Q. Birdawod Manaf B. Raewf Personal Digital Marketing Influence on Successful Marketing Campaign in Today’s Digital Age Cihan University-Erbil Journal of Humanities and Social Sciences Personal digital marketing Branding content creation Social media management Networking Personal website |
| title | Personal Digital Marketing Influence on Successful Marketing Campaign in Today’s Digital Age |
| title_full | Personal Digital Marketing Influence on Successful Marketing Campaign in Today’s Digital Age |
| title_fullStr | Personal Digital Marketing Influence on Successful Marketing Campaign in Today’s Digital Age |
| title_full_unstemmed | Personal Digital Marketing Influence on Successful Marketing Campaign in Today’s Digital Age |
| title_short | Personal Digital Marketing Influence on Successful Marketing Campaign in Today’s Digital Age |
| title_sort | personal digital marketing influence on successful marketing campaign in today s digital age |
| topic | Personal digital marketing Branding content creation Social media management Networking Personal website |
| url | https://journals.cihanuniversity.edu.iq/index.php/cuejhss/article/view/973 |
| work_keys_str_mv | AT aramhmassoudi personaldigitalmarketinginfluenceonsuccessfulmarketingcampaignintodaysdigitalage AT hawkarqbirdawod personaldigitalmarketinginfluenceonsuccessfulmarketingcampaignintodaysdigitalage AT manafbraewf personaldigitalmarketinginfluenceonsuccessfulmarketingcampaignintodaysdigitalage |