Peculiarities of sensory marketing
This article aims to provide a theoretical analysis of the primary sensory marketing types, tools and techniques. The methodological structure used in the study is based on theoretical descriptive, comparative, and analytical methods. The application of the qualitative approach is based on case anal...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Entrepreneurship and Sustainability Center
2023-12-01
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| Series: | Entrepreneurship and Sustainability Issues |
| Online Access: | https://jssidoi.org/jesi/article/1127 |
| _version_ | 1827389674274947072 |
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| author | Margarita Išoraitė Nikolaj Ambrusevič |
| author_facet | Margarita Išoraitė Nikolaj Ambrusevič |
| author_sort | Margarita Išoraitė |
| collection | DOAJ |
| description | This article aims to provide a theoretical analysis of the primary sensory marketing types, tools and techniques. The methodological structure used in the study is based on theoretical descriptive, comparative, and analytical methods. The application of the qualitative approach is based on case analysis. The article examines the concept of sensory marketing and the types of technologies used. Qualitative research is original and innovative. It allows us to come to creative scientific insights, which can be instrumental in suggesting recommendations for improving the application of sensory marketing in practice. The results may have practical implications via benefits to the business and institutions provided by applying sensory marketing. |
| first_indexed | 2024-03-08T16:40:18Z |
| format | Article |
| id | doaj.art-8619e66474334702aaca7dff0bdadddd |
| institution | Directory Open Access Journal |
| issn | 2345-0282 |
| language | English |
| last_indexed | 2024-03-08T16:40:18Z |
| publishDate | 2023-12-01 |
| publisher | Entrepreneurship and Sustainability Center |
| record_format | Article |
| series | Entrepreneurship and Sustainability Issues |
| spelling | doaj.art-8619e66474334702aaca7dff0bdadddd2024-01-05T10:27:31ZengEntrepreneurship and Sustainability CenterEntrepreneurship and Sustainability Issues2345-02822023-12-01112677810.9770/jesi.2023.11.2(5)Peculiarities of sensory marketingMargarita Išoraitėhttps://orcid.org/0000-0001-9108-0525Nikolaj Ambrusevičhttps://orcid.org/0000-0003-2527-3710This article aims to provide a theoretical analysis of the primary sensory marketing types, tools and techniques. The methodological structure used in the study is based on theoretical descriptive, comparative, and analytical methods. The application of the qualitative approach is based on case analysis. The article examines the concept of sensory marketing and the types of technologies used. Qualitative research is original and innovative. It allows us to come to creative scientific insights, which can be instrumental in suggesting recommendations for improving the application of sensory marketing in practice. The results may have practical implications via benefits to the business and institutions provided by applying sensory marketing.https://jssidoi.org/jesi/article/1127 |
| spellingShingle | Margarita Išoraitė Nikolaj Ambrusevič Peculiarities of sensory marketing Entrepreneurship and Sustainability Issues |
| title | Peculiarities of sensory marketing |
| title_full | Peculiarities of sensory marketing |
| title_fullStr | Peculiarities of sensory marketing |
| title_full_unstemmed | Peculiarities of sensory marketing |
| title_short | Peculiarities of sensory marketing |
| title_sort | peculiarities of sensory marketing |
| url | https://jssidoi.org/jesi/article/1127 |
| work_keys_str_mv | AT margaritaisoraite peculiaritiesofsensorymarketing AT nikolajambrusevic peculiaritiesofsensorymarketing |