Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, Mongolia
Smart city technologies such as transportation and parking systems make our daily lives more efficient and intelligent. However, it is impossible to implement a smart mobility system without analyzing the individual's behavior toward the new technology. This research study attempts to develop a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Korean Marketing Association
2022-04-01
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| Series: | Asia Marketing Journal |
| Subjects: | |
| Online Access: | https://amj.kma.re.kr/cgi/viewcontent.cgi?article=1584&context=journal |
| _version_ | 1818468253406593024 |
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| author | Urandelger Gantulga Burmaa Sampil Ariunsaikhan Tugsbat |
| author_facet | Urandelger Gantulga Burmaa Sampil Ariunsaikhan Tugsbat |
| author_sort | Urandelger Gantulga |
| collection | DOAJ |
| description | Smart city technologies such as transportation and parking systems make our daily lives more efficient and intelligent. However, it is impossible to implement a smart mobility system without analyzing the individual's behavior toward the new technology. This research study attempts to develop a framework for predicting smart mobility antecedents using SEM in primary data analysis. The Technology Acceptance Model (TAM) was the conceptual foundation for this study. To achieve the objectives of the study, one thousand five hundred and twelve effective questionnaires were collected and analyzed using Smart PLS 3.3. The results show that perceived usefulness, perceived ease of use, and perceived risk significantly affect attitudes towards adopting smart mobility systems. Our study provides a comprehensive framework to understand individual-level smart city technology adoption. This study offers implications for policymakers to update existing policies concerning road technology. |
| first_indexed | 2024-04-13T21:10:31Z |
| format | Article |
| id | doaj.art-861b9b5fe966412887da36438d6ede45 |
| institution | Directory Open Access Journal |
| issn | 1598-7868 2765-6500 |
| language | English |
| last_indexed | 2024-04-13T21:10:31Z |
| publishDate | 2022-04-01 |
| publisher | Korean Marketing Association |
| record_format | Article |
| series | Asia Marketing Journal |
| spelling | doaj.art-861b9b5fe966412887da36438d6ede452022-12-22T02:29:51ZengKorean Marketing AssociationAsia Marketing Journal1598-78682765-65002022-04-0124131210.53728/2765-6500.1584Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, MongoliaUrandelger Gantulga0https://orcid.org/0000-0003-0095-5539Burmaa Sampil1https://orcid.org/0000-0002-4155-4291Ariunsaikhan Tugsbat2https://orcid.org/0000-0002-1008-4856Business School, National University of Mongolia, MongoliaBusiness School, National University of Mongolia, MongoliaBusiness School, National University of Mongolia, MongoliaSmart city technologies such as transportation and parking systems make our daily lives more efficient and intelligent. However, it is impossible to implement a smart mobility system without analyzing the individual's behavior toward the new technology. This research study attempts to develop a framework for predicting smart mobility antecedents using SEM in primary data analysis. The Technology Acceptance Model (TAM) was the conceptual foundation for this study. To achieve the objectives of the study, one thousand five hundred and twelve effective questionnaires were collected and analyzed using Smart PLS 3.3. The results show that perceived usefulness, perceived ease of use, and perceived risk significantly affect attitudes towards adopting smart mobility systems. Our study provides a comprehensive framework to understand individual-level smart city technology adoption. This study offers implications for policymakers to update existing policies concerning road technology.https://amj.kma.re.kr/cgi/viewcontent.cgi?article=1584&context=journalperceived riskperceived ease of useperceived usefulnessattitudebehavioral intention |
| spellingShingle | Urandelger Gantulga Burmaa Sampil Ariunsaikhan Tugsbat Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, Mongolia Asia Marketing Journal perceived risk perceived ease of use perceived usefulness attitude behavioral intention |
| title | Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, Mongolia |
| title_full | Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, Mongolia |
| title_fullStr | Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, Mongolia |
| title_full_unstemmed | Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, Mongolia |
| title_short | Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, Mongolia |
| title_sort | predicting rfid adoption towards urban smart mobility in ulaanbaatar mongolia |
| topic | perceived risk perceived ease of use perceived usefulness attitude behavioral intention |
| url | https://amj.kma.re.kr/cgi/viewcontent.cgi?article=1584&context=journal |
| work_keys_str_mv | AT urandelgergantulga predictingrfidadoptiontowardsurbansmartmobilityinulaanbaatarmongolia AT burmaasampil predictingrfidadoptiontowardsurbansmartmobilityinulaanbaatarmongolia AT ariunsaikhantugsbat predictingrfidadoptiontowardsurbansmartmobilityinulaanbaatarmongolia |