Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, Mongolia

Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, Mongolia

Smart city technologies such as transportation and parking systems make our daily lives more efficient and intelligent. However, it is impossible to implement a smart mobility system without analyzing the individual's behavior toward the new technology. This research study attempts to develop a...

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Bibliographic Details
Main Authors: Urandelger Gantulga, Burmaa Sampil, Ariunsaikhan Tugsbat
Format: Article
Language:English
Published: Korean Marketing Association 2022-04-01
Series:Asia Marketing Journal
Subjects:
perceived risk
perceived ease of use
perceived usefulness
attitude
behavioral intention
Online Access:https://amj.kma.re.kr/cgi/viewcontent.cgi?article=1584&context=journal

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