ADVANCING TOURISM DESTINATION AMIDST COVID-19 IN KAZAKHSTAN: A FOCUS ON SOCIAL TOURISM INITIATIVES
This research is focused on advancing tourism destinations in Kazakhstan amidst the challenges posed by the COVID19 pandemic, with a specific emphasis on encouraging domestic tourism. Over the past year, the Kazakhstani tourism market has exhibited significant potential for the growth of domestic t...
| Main Authors: | , , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Universităţii din Oradea
2023-12-01
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| Series: | Geo Journal of Tourism and Geosites |
| Subjects: | |
| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-4-2023/gtg.50435-1153.pdf |
| _version_ | 1797340953028067328 |
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| author | Aliya AKTYMBAYEVA Yeldar NURULY Madina BAZARBEKOVA Gulbaram KULAKHMETOVA Aiman ZHAKUPOVA Youssef EL ARCHI Brahim BENBBA Yerlan ISSAKOV Lóránt Dénes DÁVID |
| author_facet | Aliya AKTYMBAYEVA Yeldar NURULY Madina BAZARBEKOVA Gulbaram KULAKHMETOVA Aiman ZHAKUPOVA Youssef EL ARCHI Brahim BENBBA Yerlan ISSAKOV Lóránt Dénes DÁVID |
| author_sort | Aliya AKTYMBAYEVA |
| collection | DOAJ |
| description | This research is focused on advancing tourism destinations in Kazakhstan amidst the challenges posed by the COVID19 pandemic, with a specific emphasis on encouraging domestic tourism. Over the past year, the Kazakhstani tourism market has
exhibited significant potential for the growth of domestic tourism, highlighting the need to explore innovative approaches to
counter the widespread disruptions caused by COVID-19 in the global tourism industry. The pandemic has not only resulted in
considerable financial losses and damages to the tourism sector worldwide but has also had a profound impact on individuals'
stress levels and their overall satisfaction of essential needs. This paper conducts a comprehensive analysis of domestic tourism
trends in recent years, evaluates the current state of the tourism industry in the face of a pandemic, and explores mechanisms that
can effectively attract local tourists, encouraging them to explore their own country and contribute to the development of
domestic tourism destinations. It is important to note that prior to the pandemic, Kazakhstani tourists predominantly favored
outbound travel destinations, resulting in a notably low proportion of local tourists. Nevertheless, this investigation reveals that
tourism destinations can be advanced by targeting local tourists, particularly those engaging in social tourism initiatives. One
notable strategy for destination promotion is to motivate the local population to explore the diverse offerings within their own
country, fostering a sense of pride and excitement about domestic travel experiences. This research thus offers valuable insights
into the potential revitalization of the tourism sector in Kazakhstan amidst the ongoing challenges posed by COVID-19.
|
| first_indexed | 2024-03-08T10:10:54Z |
| format | Article |
| id | doaj.art-8634d2a0cada4823a42aff4ea2cc7499 |
| institution | Directory Open Access Journal |
| issn | 2065-0817 |
| language | English |
| last_indexed | 2024-03-08T10:10:54Z |
| publishDate | 2023-12-01 |
| publisher | Editura Universităţii din Oradea |
| record_format | Article |
| series | Geo Journal of Tourism and Geosites |
| spelling | doaj.art-8634d2a0cada4823a42aff4ea2cc74992024-01-29T08:50:18ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172023-12-015041563157210.30892/gtg.50435-1153ADVANCING TOURISM DESTINATION AMIDST COVID-19 IN KAZAKHSTAN: A FOCUS ON SOCIAL TOURISM INITIATIVESAliya AKTYMBAYEVA0Yeldar NURULY1Madina BAZARBEKOVA2Gulbaram KULAKHMETOVA3Aiman ZHAKUPOVA4Youssef EL ARCHI5Brahim BENBBA6Yerlan ISSAKOV7Lóránt Dénes DÁVID8Al-Farabi Kazakh National University, Faculty of Geography and Environmental Sciences, Almaty, Kazakhstan, e-mail: aliya.aktymbayeva@kaznu.edu.kzAl-Farabi Kazakh National University, Faculty of Geography and Environmental Sciences, Almaty, Kazakhstan, e-mail: yeldar.nuruly@kaznu.edu.kzAl-Farabi Kazakh National University, Faculty of Geography and Environmental Sciences, Almaty, Kazakhstan, e-mail: madina.bazarbekova@kaznu.edu.kzAl-Farabi Kazakh National University, Faculty of Geography and Environmental Sciences, Almaty, Kazakhstan, e-mail: mereke.sakypbek@kaznu.edu.kzAl-Farabi Kazakh National University, Faculty of Geography and Environmental Sciences, Almaty, Kazakhstan, e-mail: Aiman.Zhakupova@kaznu.edu.kzNational School of Business and Management of Tangier, Abdelmalek Essaâdi University, Morocco, e-mail: elarchi.youssef@etu.uae.ac.maNational School of Business and Management of Tangier, Abdelmalek Essaâdi University, Morocco, e-mail: b.benbba@uae.ac.maAbai Kazakh National Pedagogical University, Institute of Natural Sciences and Geography, Department of Geography And Ecology, Almaty, Kazakhstan, e-mail: erlan.issakov@gmail.comJohn von Neumann University, Faculty of Economics and Business, Kecskemét, Hungary; Hungarian University of Agriculture and Life Sciences, Institute of Rural Development and Sustainable Economy, Gödöllő, Hungary, e-mail: david.lorant.denes@gtk.uni-neumann.huThis research is focused on advancing tourism destinations in Kazakhstan amidst the challenges posed by the COVID19 pandemic, with a specific emphasis on encouraging domestic tourism. Over the past year, the Kazakhstani tourism market has exhibited significant potential for the growth of domestic tourism, highlighting the need to explore innovative approaches to counter the widespread disruptions caused by COVID-19 in the global tourism industry. The pandemic has not only resulted in considerable financial losses and damages to the tourism sector worldwide but has also had a profound impact on individuals' stress levels and their overall satisfaction of essential needs. This paper conducts a comprehensive analysis of domestic tourism trends in recent years, evaluates the current state of the tourism industry in the face of a pandemic, and explores mechanisms that can effectively attract local tourists, encouraging them to explore their own country and contribute to the development of domestic tourism destinations. It is important to note that prior to the pandemic, Kazakhstani tourists predominantly favored outbound travel destinations, resulting in a notably low proportion of local tourists. Nevertheless, this investigation reveals that tourism destinations can be advanced by targeting local tourists, particularly those engaging in social tourism initiatives. One notable strategy for destination promotion is to motivate the local population to explore the diverse offerings within their own country, fostering a sense of pride and excitement about domestic travel experiences. This research thus offers valuable insights into the potential revitalization of the tourism sector in Kazakhstan amidst the ongoing challenges posed by COVID-19. https://gtg.webhost.uoradea.ro/PDF/GTG-4-2023/gtg.50435-1153.pdfdestination marketingdestination promotiondomestic tourismsocial tourismcovid-19 |
| spellingShingle | Aliya AKTYMBAYEVA Yeldar NURULY Madina BAZARBEKOVA Gulbaram KULAKHMETOVA Aiman ZHAKUPOVA Youssef EL ARCHI Brahim BENBBA Yerlan ISSAKOV Lóránt Dénes DÁVID ADVANCING TOURISM DESTINATION AMIDST COVID-19 IN KAZAKHSTAN: A FOCUS ON SOCIAL TOURISM INITIATIVES Geo Journal of Tourism and Geosites destination marketing destination promotion domestic tourism social tourism covid-19 |
| title | ADVANCING TOURISM DESTINATION AMIDST COVID-19 IN KAZAKHSTAN: A FOCUS ON SOCIAL TOURISM INITIATIVES |
| title_full | ADVANCING TOURISM DESTINATION AMIDST COVID-19 IN KAZAKHSTAN: A FOCUS ON SOCIAL TOURISM INITIATIVES |
| title_fullStr | ADVANCING TOURISM DESTINATION AMIDST COVID-19 IN KAZAKHSTAN: A FOCUS ON SOCIAL TOURISM INITIATIVES |
| title_full_unstemmed | ADVANCING TOURISM DESTINATION AMIDST COVID-19 IN KAZAKHSTAN: A FOCUS ON SOCIAL TOURISM INITIATIVES |
| title_short | ADVANCING TOURISM DESTINATION AMIDST COVID-19 IN KAZAKHSTAN: A FOCUS ON SOCIAL TOURISM INITIATIVES |
| title_sort | advancing tourism destination amidst covid 19 in kazakhstan a focus on social tourism initiatives |
| topic | destination marketing destination promotion domestic tourism social tourism covid-19 |
| url | https://gtg.webhost.uoradea.ro/PDF/GTG-4-2023/gtg.50435-1153.pdf |
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