IMPACT OF SERVICE QUALITY ON SATISFACTION AND LOYALTY OF TOURISTS IN RURAL TOURISM OF ŠUMADIJA AND WESTERN SERBIA

IMPACT OF SERVICE QUALITY ON SATISFACTION AND LOYALTY OF TOURISTS IN RURAL TOURISM OF ŠUMADIJA AND WESTERN SERBIA

The issue of rural tourism service quality does not retain a sufficiently important place in the existing domestic and foreign literature. The purpose of this research in service quality, which is an important initiator of tourist satisfaction and loyalty in rural tourism. The survey was conducted...

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Bibliographic Details
Main Authors: Goran Perić, Sandra Dramićanin, Marko Gašić
Format: Article
Language:English
Published: Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2020-12-01
Series:Ekonomika Poljoprivrede (1979)
Subjects:
rural tourism
quality
satisfaction
loyalty
Šumadija and Western Serbia
Online Access:https://www.ea.bg.ac.rs/index.php/EA/article/view/1870

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