Modeling spa destination choice for leveraging hydrogeothermal potentials in Serbia
Serbian spas, with their abundant geothermal springs and air qualities, are a significant natural resource for the country. Nowadays, tourism industry has become a predominant beneficiary attracting both leisure- and health-related visits. Nonetheless, the literature on current consumer behavior is...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
De Gruyter
2022-10-01
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| Series: | Open Geosciences |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/geo-2022-0404 |
| _version_ | 1828160474095550464 |
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| author | Radin Marija Belij Vujičić Miroslav D. Todorović Nikola Dragin Aleksandra S. Stankov Uglješa Mijatov Maja B. |
| author_facet | Radin Marija Belij Vujičić Miroslav D. Todorović Nikola Dragin Aleksandra S. Stankov Uglješa Mijatov Maja B. |
| author_sort | Radin Marija Belij |
| collection | DOAJ |
| description | Serbian spas, with their abundant geothermal springs and air qualities, are a significant natural resource for the country. Nowadays, tourism industry has become a predominant beneficiary attracting both leisure- and health-related visits. Nonetheless, the literature on current consumer behavior is devoid of a model that incorporates both motivating and constraining factors in the spa and wellness industry’s decision-making process. Serbia’s spa industry is still adjusting to the needs of the modern wellness visitor as a result of the country’s unique transitional path. The purpose of this study is to ascertain the role of incentive and restrictions in the destination selection process of spa visitors in Serbia, to gain insight into the development of wellness tourism in a particular sociocultural environment. The analytical hierarchy process was used to determine the relative relevance of the consumer behavior elements evaluated. The findings indicate that non-medical motivations are becoming more important, implying that demand is finally shifting toward the wellness idea, which was initially disrupted by the country’s delayed transformation. The findings have administrative ramifications, the most significant of which were price strategies and product diversification. |
| first_indexed | 2024-04-12T00:21:19Z |
| format | Article |
| id | doaj.art-864888f1c14540fb9227ce6eb1f519c3 |
| institution | Directory Open Access Journal |
| issn | 2391-5447 |
| language | English |
| last_indexed | 2024-04-12T00:21:19Z |
| publishDate | 2022-10-01 |
| publisher | De Gruyter |
| record_format | Article |
| series | Open Geosciences |
| spelling | doaj.art-864888f1c14540fb9227ce6eb1f519c32022-12-22T03:55:42ZengDe GruyterOpen Geosciences2391-54472022-10-0114190692010.1515/geo-2022-0404Modeling spa destination choice for leveraging hydrogeothermal potentials in SerbiaRadin Marija Belij0Vujičić Miroslav D.1Todorović Nikola2Dragin Aleksandra S.3Stankov Uglješa4Mijatov Maja B.5Department of Tourism, Faculty of Geography, University of Belgrade, Belgrade, SerbiaDepartment of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Novi Sad, SerbiaDepartment of Tourism, Faculty of Geography, University of Belgrade, Belgrade, SerbiaDepartment of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Novi Sad, SerbiaDepartment of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Novi Sad, SerbiaDepartment of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, Novi Sad, SerbiaSerbian spas, with their abundant geothermal springs and air qualities, are a significant natural resource for the country. Nowadays, tourism industry has become a predominant beneficiary attracting both leisure- and health-related visits. Nonetheless, the literature on current consumer behavior is devoid of a model that incorporates both motivating and constraining factors in the spa and wellness industry’s decision-making process. Serbia’s spa industry is still adjusting to the needs of the modern wellness visitor as a result of the country’s unique transitional path. The purpose of this study is to ascertain the role of incentive and restrictions in the destination selection process of spa visitors in Serbia, to gain insight into the development of wellness tourism in a particular sociocultural environment. The analytical hierarchy process was used to determine the relative relevance of the consumer behavior elements evaluated. The findings indicate that non-medical motivations are becoming more important, implying that demand is finally shifting toward the wellness idea, which was initially disrupted by the country’s delayed transformation. The findings have administrative ramifications, the most significant of which were price strategies and product diversification.https://doi.org/10.1515/geo-2022-0404spa tourismwellness tourismmotivationconstraintstransition |
| spellingShingle | Radin Marija Belij Vujičić Miroslav D. Todorović Nikola Dragin Aleksandra S. Stankov Uglješa Mijatov Maja B. Modeling spa destination choice for leveraging hydrogeothermal potentials in Serbia Open Geosciences spa tourism wellness tourism motivation constraints transition |
| title | Modeling spa destination choice for leveraging hydrogeothermal potentials in Serbia |
| title_full | Modeling spa destination choice for leveraging hydrogeothermal potentials in Serbia |
| title_fullStr | Modeling spa destination choice for leveraging hydrogeothermal potentials in Serbia |
| title_full_unstemmed | Modeling spa destination choice for leveraging hydrogeothermal potentials in Serbia |
| title_short | Modeling spa destination choice for leveraging hydrogeothermal potentials in Serbia |
| title_sort | modeling spa destination choice for leveraging hydrogeothermal potentials in serbia |
| topic | spa tourism wellness tourism motivation constraints transition |
| url | https://doi.org/10.1515/geo-2022-0404 |
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