Exploring Fact-Checking Behavior: A Case Study on Food Safety Message

Individual autonomous fact-checking is a crucial response strategy to food safety misinformation. Based on the theory of planned behavior, the present study considered individual trust in and user experience of using a fact-checking platform and conducted a survey to explore the public’s behavioral...

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Main Authors: Ho-Chin Xiao, Chaoyun Liang, Jung-Hung Yen, Yuting Sun
Format: Article
Language:English
Published: Tamkang University Press 2021-03-01
Series:Jiàoyù zīliào yǔ túshūguǎn xué
Subjects:
Online Access:http://joemls.dils.tku.edu.tw/fulltext/58103fullText.pdf
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author Ho-Chin Xiao
Chaoyun Liang
Jung-Hung Yen
Yuting Sun
author_facet Ho-Chin Xiao
Chaoyun Liang
Jung-Hung Yen
Yuting Sun
author_sort Ho-Chin Xiao
collection DOAJ
description Individual autonomous fact-checking is a crucial response strategy to food safety misinformation. Based on the theory of planned behavior, the present study considered individual trust in and user experience of using a fact-checking platform and conducted a survey to explore the public’s behavioral intentions toward fact-checking. The results revealed that the hypothesis of trust as a mediator was partially supported. Perceived behavioral control was the most positive factor for promoting the public’s use of the fact-checking platform; furthermore, user experience, benevolence (trust), and competence (trust) could significantly and positively affect people’s fact-checking behavioral intentions. The results further indicated that the integrity (trust) revealed by the platform had significant and negative effects on individuals’ fact-checking behavioral intentions.
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spelling doaj.art-865a29b390d2498caabcfdcb278e55362023-07-30T05:17:02ZengTamkang University PressJiàoyù zīliào yǔ túshūguǎn xué1013-090X2309-91002021-03-015818712210.6120/JoEMLS.202103_58(1).0055.RS.BMExploring Fact-Checking Behavior: A Case Study on Food Safety MessageHo-Chin Xiaohttps://orcid.org/0000-0001-6567-2228Chaoyun Lianghttps://orcid.org/0000-0001-6608-7717Jung-Hung Yenhttps://orcid.org/0000-0001-6196-379XYuting Sunhttps://orcid.org/0000-0001-7590-3106Individual autonomous fact-checking is a crucial response strategy to food safety misinformation. Based on the theory of planned behavior, the present study considered individual trust in and user experience of using a fact-checking platform and conducted a survey to explore the public’s behavioral intentions toward fact-checking. The results revealed that the hypothesis of trust as a mediator was partially supported. Perceived behavioral control was the most positive factor for promoting the public’s use of the fact-checking platform; furthermore, user experience, benevolence (trust), and competence (trust) could significantly and positively affect people’s fact-checking behavioral intentions. The results further indicated that the integrity (trust) revealed by the platform had significant and negative effects on individuals’ fact-checking behavioral intentions.http://joemls.dils.tku.edu.tw/fulltext/58103fullText.pdfusing experiencefood safety misinformationtrusttheory of planned behaviorfact-checking behavior
spellingShingle Ho-Chin Xiao
Chaoyun Liang
Jung-Hung Yen
Yuting Sun
Exploring Fact-Checking Behavior: A Case Study on Food Safety Message
Jiàoyù zīliào yǔ túshūguǎn xué
using experience
food safety misinformation
trust
theory of planned behavior
fact-checking behavior
title Exploring Fact-Checking Behavior: A Case Study on Food Safety Message
title_full Exploring Fact-Checking Behavior: A Case Study on Food Safety Message
title_fullStr Exploring Fact-Checking Behavior: A Case Study on Food Safety Message
title_full_unstemmed Exploring Fact-Checking Behavior: A Case Study on Food Safety Message
title_short Exploring Fact-Checking Behavior: A Case Study on Food Safety Message
title_sort exploring fact checking behavior a case study on food safety message
topic using experience
food safety misinformation
trust
theory of planned behavior
fact-checking behavior
url http://joemls.dils.tku.edu.tw/fulltext/58103fullText.pdf
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AT chaoyunliang exploringfactcheckingbehavioracasestudyonfoodsafetymessage
AT junghungyen exploringfactcheckingbehavioracasestudyonfoodsafetymessage
AT yutingsun exploringfactcheckingbehavioracasestudyonfoodsafetymessage