Assessment of results of functional units department of marketing

Improved methodological support of the evaluation heads of departments of marketing, which difference consists in the account of a functional work orientation of each department, the application of expert methods using universal Harringtons scale for the quantitative determination of indicators in t...

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Main Author: D.V. Raiko
Format: Article
Language:English
Published: Sumy State University 2012-03-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_1_123_131.pdf
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author D.V. Raiko
author_facet D.V. Raiko
author_sort D.V. Raiko
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description Improved methodological support of the evaluation heads of departments of marketing, which difference consists in the account of a functional work orientation of each department, the application of expert methods using universal Harringtons scale for the quantitative determination of indicators in two components: the results of the work and leaders qualities (business, professional and personal). The general estimation of the head corresponds to qualitative signs from low to very high, allows to make personnel decisions at advancement of heads and their material motivation and also to define priority directions of improvement results of their work and perfection their professional, business, personal qualities.
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spelling doaj.art-866d7089fd014d2eaddf1cc00af7cab02024-02-02T02:11:21ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112012-03-0131123131Assessment of results of functional units department of marketingD.V. RaikoImproved methodological support of the evaluation heads of departments of marketing, which difference consists in the account of a functional work orientation of each department, the application of expert methods using universal Harringtons scale for the quantitative determination of indicators in two components: the results of the work and leaders qualities (business, professional and personal). The general estimation of the head corresponds to qualitative signs from low to very high, allows to make personnel decisions at advancement of heads and their material motivation and also to define priority directions of improvement results of their work and perfection their professional, business, personal qualities.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_1_123_131.pdfactivity assessmentheads of departments of marketing
spellingShingle D.V. Raiko
Assessment of results of functional units department of marketing
Marketing i Menedžment Innovacij
activity assessment
heads of departments of marketing
title Assessment of results of functional units department of marketing
title_full Assessment of results of functional units department of marketing
title_fullStr Assessment of results of functional units department of marketing
title_full_unstemmed Assessment of results of functional units department of marketing
title_short Assessment of results of functional units department of marketing
title_sort assessment of results of functional units department of marketing
topic activity assessment
heads of departments of marketing
url http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_1_123_131.pdf
work_keys_str_mv AT dvraiko assessmentofresultsoffunctionalunitsdepartmentofmarketing