Assessment of results of functional units department of marketing
Improved methodological support of the evaluation heads of departments of marketing, which difference consists in the account of a functional work orientation of each department, the application of expert methods using universal Harringtons scale for the quantitative determination of indicators in t...
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Format: | Article |
Language: | English |
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Sumy State University
2012-03-01
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Series: | Marketing i Menedžment Innovacij |
Subjects: | |
Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_1_123_131.pdf |
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author | D.V. Raiko |
author_facet | D.V. Raiko |
author_sort | D.V. Raiko |
collection | DOAJ |
description | Improved methodological support of the evaluation heads of departments of marketing, which difference consists in the account of a functional work orientation of each department, the application of expert methods using universal Harringtons scale for the quantitative determination of indicators in two components: the results of the work and leaders qualities (business, professional and personal). The general estimation of the head corresponds to qualitative signs from low to very high, allows to make personnel decisions at advancement of heads and their material motivation and also to define priority directions of improvement results of their work and perfection their professional, business, personal qualities. |
first_indexed | 2024-03-08T08:33:27Z |
format | Article |
id | doaj.art-866d7089fd014d2eaddf1cc00af7cab0 |
institution | Directory Open Access Journal |
issn | 2218-4511 |
language | English |
last_indexed | 2024-03-08T08:33:27Z |
publishDate | 2012-03-01 |
publisher | Sumy State University |
record_format | Article |
series | Marketing i Menedžment Innovacij |
spelling | doaj.art-866d7089fd014d2eaddf1cc00af7cab02024-02-02T02:11:21ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112012-03-0131123131Assessment of results of functional units department of marketingD.V. RaikoImproved methodological support of the evaluation heads of departments of marketing, which difference consists in the account of a functional work orientation of each department, the application of expert methods using universal Harringtons scale for the quantitative determination of indicators in two components: the results of the work and leaders qualities (business, professional and personal). The general estimation of the head corresponds to qualitative signs from low to very high, allows to make personnel decisions at advancement of heads and their material motivation and also to define priority directions of improvement results of their work and perfection their professional, business, personal qualities.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_1_123_131.pdfactivity assessmentheads of departments of marketing |
spellingShingle | D.V. Raiko Assessment of results of functional units department of marketing Marketing i Menedžment Innovacij activity assessment heads of departments of marketing |
title | Assessment of results of functional units department of marketing |
title_full | Assessment of results of functional units department of marketing |
title_fullStr | Assessment of results of functional units department of marketing |
title_full_unstemmed | Assessment of results of functional units department of marketing |
title_short | Assessment of results of functional units department of marketing |
title_sort | assessment of results of functional units department of marketing |
topic | activity assessment heads of departments of marketing |
url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_1_123_131.pdf |
work_keys_str_mv | AT dvraiko assessmentofresultsoffunctionalunitsdepartmentofmarketing |