Assessment of results of functional units department of marketing
Improved methodological support of the evaluation heads of departments of marketing, which difference consists in the account of a functional work orientation of each department, the application of expert methods using universal Harringtons scale for the quantitative determination of indicators in t...
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Format: | Article |
Language: | English |
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Sumy State University
2012-03-01
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Series: | Marketing i Menedžment Innovacij |
Subjects: | |
Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_1_123_131.pdf |