Assessment of results of functional units department of marketing

Assessment of results of functional units department of marketing

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Improved methodological support of the evaluation heads of departments of marketing, which difference consists in the account of a functional work orientation of each department, the application of expert methods using universal Harringtons scale for the quantitative determination of indicators in t...

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Bibliographic Details
Main Author:	D.V. Raiko
Format:	Article
Language:	English
Published:	Sumy State University 2012-03-01
Series:	Marketing i Menedžment Innovacij
Subjects:	activity assessment heads of departments of marketing
Online Access:	http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_1_123_131.pdf

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