YouTube as a Platform for Promoting Digital Works: A Study on Ndarboy Genk Music Group Yogyakarta
YouTube is the world’s largest video platform and has become a popular place for musicians to promote their digital music. This study aims to describe the effectiveness of YouTube as a platform to promote digital music by the music group Ndarboy Genk. The method used is descriptive-qualitative, desc...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Negeri Medan
2023-06-01
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| Series: | Gondang: Jurnal Seni dan Budaya |
| Subjects: | |
| Online Access: | https://jurnal.unimed.ac.id/2012/index.php/GDG/article/view/48148 |
| _version_ | 1797292557297778688 |
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| author | Muhammad Panji Wahyu Mukti Muhammad Jazuli Syakir Syakir |
| author_facet | Muhammad Panji Wahyu Mukti Muhammad Jazuli Syakir Syakir |
| author_sort | Muhammad Panji Wahyu Mukti |
| collection | DOAJ |
| description | YouTube is the world’s largest video platform and has become a popular place for musicians to promote their digital music. This study aims to describe the effectiveness of YouTube as a platform to promote digital music by the music group Ndarboy Genk. The method used is descriptive-qualitative, describing Ndarboy Genk musicians who have used YouTube to promote their digital music. The perspective used to study this research is Internet marketing. Internet marketing is the process of empowering musicians to promote their websites, products, or services online and through social media channels to communicate with a much larger community. The result is that the YouTube digital platform is a solution for artists or music creators to promote their work without having to be sheltered by a music label; even music labels can be created by the artists or creators themselves. |
| first_indexed | 2024-03-07T19:58:10Z |
| format | Article |
| id | doaj.art-866e7d1e4b8b43beb064b7ecdcfc4813 |
| institution | Directory Open Access Journal |
| issn | 2599-0594 2599-0543 |
| language | Indonesian |
| last_indexed | 2024-03-07T19:58:10Z |
| publishDate | 2023-06-01 |
| publisher | Universitas Negeri Medan |
| record_format | Article |
| series | Gondang: Jurnal Seni dan Budaya |
| spelling | doaj.art-866e7d1e4b8b43beb064b7ecdcfc48132024-02-28T13:37:00ZindUniversitas Negeri MedanGondang: Jurnal Seni dan Budaya2599-05942599-05432023-06-017117218110.24114/gondang.v7i1.4814820374YouTube as a Platform for Promoting Digital Works: A Study on Ndarboy Genk Music Group YogyakartaMuhammad Panji Wahyu Mukti0Muhammad Jazuli1Syakir Syakir2State University of SemarangState University of SemarangState University of SemarangYouTube is the world’s largest video platform and has become a popular place for musicians to promote their digital music. This study aims to describe the effectiveness of YouTube as a platform to promote digital music by the music group Ndarboy Genk. The method used is descriptive-qualitative, describing Ndarboy Genk musicians who have used YouTube to promote their digital music. The perspective used to study this research is Internet marketing. Internet marketing is the process of empowering musicians to promote their websites, products, or services online and through social media channels to communicate with a much larger community. The result is that the YouTube digital platform is a solution for artists or music creators to promote their work without having to be sheltered by a music label; even music labels can be created by the artists or creators themselves.https://jurnal.unimed.ac.id/2012/index.php/GDG/article/view/48148youtube promotion, digital works, music groups |
| spellingShingle | Muhammad Panji Wahyu Mukti Muhammad Jazuli Syakir Syakir YouTube as a Platform for Promoting Digital Works: A Study on Ndarboy Genk Music Group Yogyakarta Gondang: Jurnal Seni dan Budaya youtube promotion, digital works, music groups |
| title | YouTube as a Platform for Promoting Digital Works: A Study on Ndarboy Genk Music Group Yogyakarta |
| title_full | YouTube as a Platform for Promoting Digital Works: A Study on Ndarboy Genk Music Group Yogyakarta |
| title_fullStr | YouTube as a Platform for Promoting Digital Works: A Study on Ndarboy Genk Music Group Yogyakarta |
| title_full_unstemmed | YouTube as a Platform for Promoting Digital Works: A Study on Ndarboy Genk Music Group Yogyakarta |
| title_short | YouTube as a Platform for Promoting Digital Works: A Study on Ndarboy Genk Music Group Yogyakarta |
| title_sort | youtube as a platform for promoting digital works a study on ndarboy genk music group yogyakarta |
| topic | youtube promotion, digital works, music groups |
| url | https://jurnal.unimed.ac.id/2012/index.php/GDG/article/view/48148 |
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