Publishing New Media in Higher Education: Overcoming the Adoption Hurdle
The adoption process is the major means by which publishers get new learning materials into the hands of students in the higher education marketplace. In order for a new learning tool, be it print, multimedia, or other, to be adopted, an instructor must be aware of it, willing to use it, and able t...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Ubiquity Press
1998-10-01
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| Series: | Journal of Interactive Media in Education |
| Subjects: | |
| Online Access: | https://jime.open.ac.uk/articles/17 |
| _version_ | 1818131138902753280 |
|---|---|
| author | Leslie G. Bondaryk |
| author_facet | Leslie G. Bondaryk |
| author_sort | Leslie G. Bondaryk |
| collection | DOAJ |
| description | The adoption process is the major means by which publishers get new learning materials into the hands of students in the higher education marketplace.
In order for a new learning tool, be it print, multimedia, or other, to be adopted, an instructor must be aware of it, willing to use it, and able to use it.
These three tenets can be harder to achieve with new media projects than with print.
It is easy to forget that faculty need to be educated along with students, and that faculty development is as important as the curricular content development.
It is a function of educational publishers to help university authors not only improve the quality of their materials, but also make sure they reach the widest possible audience through the adoption cycle.
This paper will focus on techniques for bringing university-developed new media materials to market.
Several methods have been proven effective for disseminating new media products into the marketplace: faculty as well as student testing, workshops, review, and other forms of faculty education are critical to acceptance of new media learning tools.
These processes will be outlined along with some successful examples.
Reviewers: Terry Anderson (U. Alberta), Roy Rada (Washington State U.), Andy Reilly (Open U.), Eileen Scanlon (Open U.) <!-- no demos in this paper --> |
| first_indexed | 2024-12-11T08:16:11Z |
| format | Article |
| id | doaj.art-8670795e12404524aa5a016c1ee757fd |
| institution | Directory Open Access Journal |
| issn | 1365-893X |
| language | English |
| last_indexed | 2024-12-11T08:16:11Z |
| publishDate | 1998-10-01 |
| publisher | Ubiquity Press |
| record_format | Article |
| series | Journal of Interactive Media in Education |
| spelling | doaj.art-8670795e12404524aa5a016c1ee757fd2022-12-22T01:14:46ZengUbiquity PressJournal of Interactive Media in Education1365-893X1998-10-011998210.5334/1998-313Publishing New Media in Higher Education: Overcoming the Adoption HurdleLeslie G. Bondaryk0PWS Publishing CompanyThe adoption process is the major means by which publishers get new learning materials into the hands of students in the higher education marketplace. In order for a new learning tool, be it print, multimedia, or other, to be adopted, an instructor must be aware of it, willing to use it, and able to use it. These three tenets can be harder to achieve with new media projects than with print. It is easy to forget that faculty need to be educated along with students, and that faculty development is as important as the curricular content development. It is a function of educational publishers to help university authors not only improve the quality of their materials, but also make sure they reach the widest possible audience through the adoption cycle. This paper will focus on techniques for bringing university-developed new media materials to market. Several methods have been proven effective for disseminating new media products into the marketplace: faculty as well as student testing, workshops, review, and other forms of faculty education are critical to acceptance of new media learning tools. These processes will be outlined along with some successful examples. Reviewers: Terry Anderson (U. Alberta), Roy Rada (Washington State U.), Andy Reilly (Open U.), Eileen Scanlon (Open U.) <!-- no demos in this paper -->https://jime.open.ac.uk/articles/17multimedia publishingadoption hurdlesfaculty acceptancefaculty educationpublishers |
| spellingShingle | Leslie G. Bondaryk Publishing New Media in Higher Education: Overcoming the Adoption Hurdle Journal of Interactive Media in Education multimedia publishing adoption hurdles faculty acceptance faculty education publishers |
| title | Publishing New Media in Higher Education: Overcoming the Adoption Hurdle |
| title_full | Publishing New Media in Higher Education: Overcoming the Adoption Hurdle |
| title_fullStr | Publishing New Media in Higher Education: Overcoming the Adoption Hurdle |
| title_full_unstemmed | Publishing New Media in Higher Education: Overcoming the Adoption Hurdle |
| title_short | Publishing New Media in Higher Education: Overcoming the Adoption Hurdle |
| title_sort | publishing new media in higher education overcoming the adoption hurdle |
| topic | multimedia publishing adoption hurdles faculty acceptance faculty education publishers |
| url | https://jime.open.ac.uk/articles/17 |
| work_keys_str_mv | AT lesliegbondaryk publishingnewmediainhighereducationovercomingtheadoptionhurdle |