Visiting Intention: A Perspective of Destination Attractiveness and Image in Indonesia Rural Tourism
The purpose of this study is to investigate the effect of destination attractiveness and image on visiting intention in Indonesia rural tourism. Data were collected from tourist are visiting rural tourism in Kerinci district, Jambi Province (Indonesia). This study used the three variables important...
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Format: | Article |
Language: | English |
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Fakultas Ekonomi Universitas Sriwijaya
2019-06-01
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Series: | Sriwijaya International Journal of Dynamic Economics and Business |
Subjects: | |
Online Access: | http://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/144 |
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author | Syahmardi Yacob Johannes Johannes Nor Qomariyah |
author_facet | Syahmardi Yacob Johannes Johannes Nor Qomariyah |
author_sort | Syahmardi Yacob |
collection | DOAJ |
description | The purpose of this study is to investigate the effect of destination attractiveness and image on visiting intention in Indonesia rural tourism. Data were collected from tourist are visiting rural tourism in Kerinci district, Jambi Province (Indonesia). This study used the three variables important factors to develop tourism destination where one of potential object existed, meanwhile destination image from the tourism influenced their interest to visit. The research finding is the significant impact of destination attractiveness through destination image towards development of visiting intention. A main reason destination attractiveness is one of key factors to attract tourist what they want and need. Secondly, an important to create nature tourism achievement perspective between local people and government. Third, also to increase a public awareness of their effort an environment protecting and preserving it as economic value thru rural tourism. |
first_indexed | 2024-12-16T15:38:49Z |
format | Article |
id | doaj.art-86a293e365854b178df9ad51e23da565 |
institution | Directory Open Access Journal |
issn | 2581-2904 2581-2912 |
language | English |
last_indexed | 2024-12-16T15:38:49Z |
publishDate | 2019-06-01 |
publisher | Fakultas Ekonomi Universitas Sriwijaya |
record_format | Article |
series | Sriwijaya International Journal of Dynamic Economics and Business |
spelling | doaj.art-86a293e365854b178df9ad51e23da5652022-12-21T22:26:05ZengFakultas Ekonomi Universitas SriwijayaSriwijaya International Journal of Dynamic Economics and Business2581-29042581-29122019-06-013212213310.29259/sijdeb.v3i2.122-13375Visiting Intention: A Perspective of Destination Attractiveness and Image in Indonesia Rural TourismSyahmardi Yacob0Johannes Johannes1Nor Qomariyah2University of JambiUniversity of JambiSTIE Muhamadyah JambiThe purpose of this study is to investigate the effect of destination attractiveness and image on visiting intention in Indonesia rural tourism. Data were collected from tourist are visiting rural tourism in Kerinci district, Jambi Province (Indonesia). This study used the three variables important factors to develop tourism destination where one of potential object existed, meanwhile destination image from the tourism influenced their interest to visit. The research finding is the significant impact of destination attractiveness through destination image towards development of visiting intention. A main reason destination attractiveness is one of key factors to attract tourist what they want and need. Secondly, an important to create nature tourism achievement perspective between local people and government. Third, also to increase a public awareness of their effort an environment protecting and preserving it as economic value thru rural tourism.http://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/144Destination AttractivenessDestination ImageVisiting IntentionRural Tourism |
spellingShingle | Syahmardi Yacob Johannes Johannes Nor Qomariyah Visiting Intention: A Perspective of Destination Attractiveness and Image in Indonesia Rural Tourism Sriwijaya International Journal of Dynamic Economics and Business Destination Attractiveness Destination Image Visiting Intention Rural Tourism |
title | Visiting Intention: A Perspective of Destination Attractiveness and Image in Indonesia Rural Tourism |
title_full | Visiting Intention: A Perspective of Destination Attractiveness and Image in Indonesia Rural Tourism |
title_fullStr | Visiting Intention: A Perspective of Destination Attractiveness and Image in Indonesia Rural Tourism |
title_full_unstemmed | Visiting Intention: A Perspective of Destination Attractiveness and Image in Indonesia Rural Tourism |
title_short | Visiting Intention: A Perspective of Destination Attractiveness and Image in Indonesia Rural Tourism |
title_sort | visiting intention a perspective of destination attractiveness and image in indonesia rural tourism |
topic | Destination Attractiveness Destination Image Visiting Intention Rural Tourism |
url | http://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/144 |
work_keys_str_mv | AT syahmardiyacob visitingintentionaperspectiveofdestinationattractivenessandimageinindonesiaruraltourism AT johannesjohannes visitingintentionaperspectiveofdestinationattractivenessandimageinindonesiaruraltourism AT norqomariyah visitingintentionaperspectiveofdestinationattractivenessandimageinindonesiaruraltourism |