Visiting Intention: A Perspective of Destination Attractiveness and Image in Indonesia Rural Tourism

The purpose of this study is to investigate the effect of destination attractiveness and image on visiting intention in Indonesia rural tourism. Data were collected from tourist are visiting rural tourism in Kerinci district, Jambi Province (Indonesia). This study used the three variables important...

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Main Authors: Syahmardi Yacob, Johannes Johannes, Nor Qomariyah
Format: Article
Language:English
Published: Fakultas Ekonomi Universitas Sriwijaya 2019-06-01
Series:Sriwijaya International Journal of Dynamic Economics and Business
Subjects:
Online Access:http://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/144
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author Syahmardi Yacob
Johannes Johannes
Nor Qomariyah
author_facet Syahmardi Yacob
Johannes Johannes
Nor Qomariyah
author_sort Syahmardi Yacob
collection DOAJ
description The purpose of this study is to investigate the effect of destination attractiveness and image on visiting intention in Indonesia rural tourism. Data were collected from tourist are visiting rural tourism in Kerinci district, Jambi Province (Indonesia). This study used the three variables important factors to develop tourism destination where one of potential object existed, meanwhile destination image from the tourism influenced their interest to visit. The research finding is the significant impact of destination attractiveness through destination image towards development of visiting intention. A main reason destination attractiveness is one of key factors to attract tourist what they want and need. Secondly, an important to create nature tourism achievement perspective between local people and government. Third, also to increase a public awareness of their effort an environment protecting and preserving it as economic value thru rural tourism.
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spelling doaj.art-86a293e365854b178df9ad51e23da5652022-12-21T22:26:05ZengFakultas Ekonomi Universitas SriwijayaSriwijaya International Journal of Dynamic Economics and Business2581-29042581-29122019-06-013212213310.29259/sijdeb.v3i2.122-13375Visiting Intention: A Perspective of Destination Attractiveness and Image in Indonesia Rural TourismSyahmardi Yacob0Johannes Johannes1Nor Qomariyah2University of JambiUniversity of JambiSTIE Muhamadyah JambiThe purpose of this study is to investigate the effect of destination attractiveness and image on visiting intention in Indonesia rural tourism. Data were collected from tourist are visiting rural tourism in Kerinci district, Jambi Province (Indonesia). This study used the three variables important factors to develop tourism destination where one of potential object existed, meanwhile destination image from the tourism influenced their interest to visit. The research finding is the significant impact of destination attractiveness through destination image towards development of visiting intention. A main reason destination attractiveness is one of key factors to attract tourist what they want and need. Secondly, an important to create nature tourism achievement perspective between local people and government. Third, also to increase a public awareness of their effort an environment protecting and preserving it as economic value thru rural tourism.http://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/144Destination AttractivenessDestination ImageVisiting IntentionRural Tourism
spellingShingle Syahmardi Yacob
Johannes Johannes
Nor Qomariyah
Visiting Intention: A Perspective of Destination Attractiveness and Image in Indonesia Rural Tourism
Sriwijaya International Journal of Dynamic Economics and Business
Destination Attractiveness
Destination Image
Visiting Intention
Rural Tourism
title Visiting Intention: A Perspective of Destination Attractiveness and Image in Indonesia Rural Tourism
title_full Visiting Intention: A Perspective of Destination Attractiveness and Image in Indonesia Rural Tourism
title_fullStr Visiting Intention: A Perspective of Destination Attractiveness and Image in Indonesia Rural Tourism
title_full_unstemmed Visiting Intention: A Perspective of Destination Attractiveness and Image in Indonesia Rural Tourism
title_short Visiting Intention: A Perspective of Destination Attractiveness and Image in Indonesia Rural Tourism
title_sort visiting intention a perspective of destination attractiveness and image in indonesia rural tourism
topic Destination Attractiveness
Destination Image
Visiting Intention
Rural Tourism
url http://sijdeb.unsri.ac.id/index.php/SIJDEB/article/view/144
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AT johannesjohannes visitingintentionaperspectiveofdestinationattractivenessandimageinindonesiaruraltourism
AT norqomariyah visitingintentionaperspectiveofdestinationattractivenessandimageinindonesiaruraltourism