Will pay-per-view in the advanced charging model recover the business losses for online video companies in China?
The evolution of Internet technology is closely mirrored by the innovative business and profit models emerging within the platform economy. Integrating this economic framework, online video platforms are dynamically refining their pricing strategies to optimize profit margins. This paper, anchored i...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2024-01-01
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| Series: | PLoS ONE |
| Online Access: | https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0297977&type=printable |
| _version_ | 1797324277238726656 |
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| author | Congmin Zhang Seuk Wai Phoong |
| author_facet | Congmin Zhang Seuk Wai Phoong |
| author_sort | Congmin Zhang |
| collection | DOAJ |
| description | The evolution of Internet technology is closely mirrored by the innovative business and profit models emerging within the platform economy. Integrating this economic framework, online video platforms are dynamically refining their pricing strategies to optimize profit margins. This paper, anchored in the theoretical construct of second-degree price discrimination, selects the Chinese online video platforms iQiyi and Tencent Video for in-depth case studies. It charts the progression of its pricing strategies and juxtaposes these with those of prominent international online video sites to highlight both congruities and divergences. The synthesis of theoretical models with real-world case studies culminates in strategic recommendations to foster the growth of Chinese online video platforms in the global Internet arena. |
| first_indexed | 2024-03-08T05:53:47Z |
| format | Article |
| id | doaj.art-86a387cdc0a647d6b65447206beb2d27 |
| institution | Directory Open Access Journal |
| issn | 1932-6203 |
| language | English |
| last_indexed | 2024-03-08T05:53:47Z |
| publishDate | 2024-01-01 |
| publisher | Public Library of Science (PLoS) |
| record_format | Article |
| series | PLoS ONE |
| spelling | doaj.art-86a387cdc0a647d6b65447206beb2d272024-02-05T05:30:48ZengPublic Library of Science (PLoS)PLoS ONE1932-62032024-01-01191e029797710.1371/journal.pone.0297977Will pay-per-view in the advanced charging model recover the business losses for online video companies in China?Congmin ZhangSeuk Wai PhoongThe evolution of Internet technology is closely mirrored by the innovative business and profit models emerging within the platform economy. Integrating this economic framework, online video platforms are dynamically refining their pricing strategies to optimize profit margins. This paper, anchored in the theoretical construct of second-degree price discrimination, selects the Chinese online video platforms iQiyi and Tencent Video for in-depth case studies. It charts the progression of its pricing strategies and juxtaposes these with those of prominent international online video sites to highlight both congruities and divergences. The synthesis of theoretical models with real-world case studies culminates in strategic recommendations to foster the growth of Chinese online video platforms in the global Internet arena.https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0297977&type=printable |
| spellingShingle | Congmin Zhang Seuk Wai Phoong Will pay-per-view in the advanced charging model recover the business losses for online video companies in China? PLoS ONE |
| title | Will pay-per-view in the advanced charging model recover the business losses for online video companies in China? |
| title_full | Will pay-per-view in the advanced charging model recover the business losses for online video companies in China? |
| title_fullStr | Will pay-per-view in the advanced charging model recover the business losses for online video companies in China? |
| title_full_unstemmed | Will pay-per-view in the advanced charging model recover the business losses for online video companies in China? |
| title_short | Will pay-per-view in the advanced charging model recover the business losses for online video companies in China? |
| title_sort | will pay per view in the advanced charging model recover the business losses for online video companies in china |
| url | https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0297977&type=printable |
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