INTERNATIONALIZATION OF BRAZILIAN FRANCHISE CHAINS: A COMPARATIVE STUDY
The primary goal of this paper is to comprehend the fundamental organizational differences between Brazilian franchise chains that only operate in the home market and Brazilian franchise chains that operate internationally. The sample chosen for this study comprehends 96 Brazilian franchises operati...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2015-04-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://rae.fgv.br/sites/rae.fgv.br/files/internationalization_of_brazilian_franchise_chains_a_comparative_study_0.pdf |
| _version_ | 1797719294292787200 |
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| author | Pedro Lucas de Resende Melo Felipe Mendes Borini Moacir de Miranda Oliveira Junior Ronaldo Couto Parente |
| author_facet | Pedro Lucas de Resende Melo Felipe Mendes Borini Moacir de Miranda Oliveira Junior Ronaldo Couto Parente |
| author_sort | Pedro Lucas de Resende Melo |
| collection | DOAJ |
| description | The primary goal of this paper is to comprehend the fundamental organizational differences between Brazilian franchise chains that only operate in the home market and Brazilian franchise chains that operate internationally. The sample chosen for this study comprehends 96 Brazilian franchises operating in the home market and 67 franchises with international operations; logistic regression was used to analyze data obtained from these sources. Our findings suggest that the development of a brand in international operations can be strategic for certain Brazilian franchise chains; this seems to be, however, a scarce resource for many franchises and it could be developed through international operations. With regard to the fees charged, the outcomes demonstrate that Brazilian franchises with international operations tend to charge lower fees from its franchisees to install new units. Regarding the monitoring and control of franchises, there is evidence that the monitoring capability is one of the determining factors in the development of Brazilian franchises international operations. |
| first_indexed | 2024-03-12T09:02:46Z |
| format | Article |
| id | doaj.art-86aa46931e8b4a288206a9c40b474965 |
| institution | Directory Open Access Journal |
| issn | 0034-7590 2178-938X |
| language | English |
| last_indexed | 2024-03-12T09:02:46Z |
| publishDate | 2015-04-01 |
| publisher | Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo |
| record_format | Article |
| series | RAE: Revista de Administração de Empresas |
| spelling | doaj.art-86aa46931e8b4a288206a9c40b4749652023-09-02T15:30:11ZengFundação Getulio Vargas, Escola de Administração de Empresas de São PauloRAE: Revista de Administração de Empresas0034-75902178-938X2015-04-01553258272INTERNATIONALIZATION OF BRAZILIAN FRANCHISE CHAINS: A COMPARATIVE STUDYPedro Lucas de Resende Melo 0Felipe Mendes Borini 1Moacir de Miranda Oliveira Junior2Ronaldo Couto Parente3Professor at Universidade Paulista, Programa de Mestrado em Administração – São Paulo – SP, BrazilProfessor at Escola Superior de Propaganda e Marketing, Programa de Pós-Graduação em Administração – São Paulo – SP, BrazilProfessor at Universidade de São Paulo, Faculdade de Economia Administração e Contabilidade – São Paulo – SP, BrazilProfessor at Florida International University – Miami – FL, USAThe primary goal of this paper is to comprehend the fundamental organizational differences between Brazilian franchise chains that only operate in the home market and Brazilian franchise chains that operate internationally. The sample chosen for this study comprehends 96 Brazilian franchises operating in the home market and 67 franchises with international operations; logistic regression was used to analyze data obtained from these sources. Our findings suggest that the development of a brand in international operations can be strategic for certain Brazilian franchise chains; this seems to be, however, a scarce resource for many franchises and it could be developed through international operations. With regard to the fees charged, the outcomes demonstrate that Brazilian franchises with international operations tend to charge lower fees from its franchisees to install new units. Regarding the monitoring and control of franchises, there is evidence that the monitoring capability is one of the determining factors in the development of Brazilian franchises international operations.http://rae.fgv.br/sites/rae.fgv.br/files/internationalization_of_brazilian_franchise_chains_a_comparative_study_0.pdfFranchisinginternationalizationemerging marketssmall businessesentrepreneurship |
| spellingShingle | Pedro Lucas de Resende Melo Felipe Mendes Borini Moacir de Miranda Oliveira Junior Ronaldo Couto Parente INTERNATIONALIZATION OF BRAZILIAN FRANCHISE CHAINS: A COMPARATIVE STUDY RAE: Revista de Administração de Empresas Franchising internationalization emerging markets small businesses entrepreneurship |
| title | INTERNATIONALIZATION OF BRAZILIAN FRANCHISE CHAINS: A COMPARATIVE STUDY |
| title_full | INTERNATIONALIZATION OF BRAZILIAN FRANCHISE CHAINS: A COMPARATIVE STUDY |
| title_fullStr | INTERNATIONALIZATION OF BRAZILIAN FRANCHISE CHAINS: A COMPARATIVE STUDY |
| title_full_unstemmed | INTERNATIONALIZATION OF BRAZILIAN FRANCHISE CHAINS: A COMPARATIVE STUDY |
| title_short | INTERNATIONALIZATION OF BRAZILIAN FRANCHISE CHAINS: A COMPARATIVE STUDY |
| title_sort | internationalization of brazilian franchise chains a comparative study |
| topic | Franchising internationalization emerging markets small businesses entrepreneurship |
| url | http://rae.fgv.br/sites/rae.fgv.br/files/internationalization_of_brazilian_franchise_chains_a_comparative_study_0.pdf |
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