Investigating the effect of perceived authenticity, destination image and memorable experience on the intention of visiting tourists again (Case study: Ardabil city)
urban destinations can achieve a sustainable competitive advantage by increasing the number of new tourist visits. Research has shown that in the long run, attracting re-visits costs less than visiting a destination for the first time. Therefore, the sustainable growth of the tourism sector relies m...
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| Format: | Article |
| Language: | fas |
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University of Sistan and Baluchestan
2021-06-01
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| Series: | جغرافیا و توسعه |
| Subjects: | |
| Online Access: | https://gdij.usb.ac.ir/article_6192_a4a90ce5fb0eb6dd7f1ee5ba4aaa0096.pdf |
| _version_ | 1797804892456222720 |
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| author | Ali Shakoor Mohammad yapang gharavi Salman Feizi mohammad reza salimi sobhan |
| author_facet | Ali Shakoor Mohammad yapang gharavi Salman Feizi mohammad reza salimi sobhan |
| author_sort | Ali Shakoor |
| collection | DOAJ |
| description | urban destinations can achieve a sustainable competitive advantage by increasing the number of new tourist visits. Research has shown that in the long run, attracting re-visits costs less than visiting a destination for the first time. Therefore, the sustainable growth of the tourism sector relies more on tourists who repeat their visits. Such a factor has added to the importance of the concepts affecting the re-visit of urban tourism destinations. In this research, an attempt has been made to evaluate and analyze the effect of perceived originality, destination image and memorable experience on the intention of tourists to visit Ardabil again. The present study is applied in terms of purpose and descriptive-analytical in terms of method and the statistical population of this study is incoming tourists to Ardabil in 1398. The required sample size was considered using the Cochran's formula and 384 people. The questionnaire used in the research has been made by a researcher whose indicators have been obtained and localized from related studies and backgrounds. Validity and reliability of the research model and data analysis were performed using structural equation modeling and confirmatory factor analysis in SMART PLS software. Findings showed that the perceived authenticity of tourist attractions has a positive and significant effect on the image of destinations and memorable experience. The destination image also has a positive and significant effect on the memorable experience. Finally, the findings showed that a memorable experience has a positive and significant effect on the intention to visit again. |
| first_indexed | 2024-03-13T05:43:52Z |
| format | Article |
| id | doaj.art-86b2d930e9094d54835682b4c1782950 |
| institution | Directory Open Access Journal |
| issn | 1735-0735 2676-7791 |
| language | fas |
| last_indexed | 2024-03-13T05:43:52Z |
| publishDate | 2021-06-01 |
| publisher | University of Sistan and Baluchestan |
| record_format | Article |
| series | جغرافیا و توسعه |
| spelling | doaj.art-86b2d930e9094d54835682b4c17829502023-06-13T20:25:14ZfasUniversity of Sistan and Baluchestanجغرافیا و توسعه1735-07352676-77912021-06-01196319922610.22111/j10.22111.2021.61926192Investigating the effect of perceived authenticity, destination image and memorable experience on the intention of visiting tourists again (Case study: Ardabil city)Ali Shakoor0Mohammad yapang gharavi1Salman Feizi2mohammad reza salimi sobhan3Member of the faculty of Marvdasht Islamic Azad UniversityResearcherDepartment of Geography and Urban Planning, Faculty of Planning and Environmental Sciences, University of Tabriz, Tabriz, Iranاستادیار جغرافیا و برنامهریزی توریسم، پژوهشگاه علوم انتظامی و مطالعات اجتماعی،تهران، ایرانurban destinations can achieve a sustainable competitive advantage by increasing the number of new tourist visits. Research has shown that in the long run, attracting re-visits costs less than visiting a destination for the first time. Therefore, the sustainable growth of the tourism sector relies more on tourists who repeat their visits. Such a factor has added to the importance of the concepts affecting the re-visit of urban tourism destinations. In this research, an attempt has been made to evaluate and analyze the effect of perceived originality, destination image and memorable experience on the intention of tourists to visit Ardabil again. The present study is applied in terms of purpose and descriptive-analytical in terms of method and the statistical population of this study is incoming tourists to Ardabil in 1398. The required sample size was considered using the Cochran's formula and 384 people. The questionnaire used in the research has been made by a researcher whose indicators have been obtained and localized from related studies and backgrounds. Validity and reliability of the research model and data analysis were performed using structural equation modeling and confirmatory factor analysis in SMART PLS software. Findings showed that the perceived authenticity of tourist attractions has a positive and significant effect on the image of destinations and memorable experience. The destination image also has a positive and significant effect on the memorable experience. Finally, the findings showed that a memorable experience has a positive and significant effect on the intention to visit again.https://gdij.usb.ac.ir/article_6192_a4a90ce5fb0eb6dd7f1ee5ba4aaa0096.pdfperceived originalitydestination imagememorable experienceintention to visit againardabil city |
| spellingShingle | Ali Shakoor Mohammad yapang gharavi Salman Feizi mohammad reza salimi sobhan Investigating the effect of perceived authenticity, destination image and memorable experience on the intention of visiting tourists again (Case study: Ardabil city) جغرافیا و توسعه perceived originality destination image memorable experience intention to visit again ardabil city |
| title | Investigating the effect of perceived authenticity, destination image and memorable experience on the intention of visiting tourists again (Case study: Ardabil city) |
| title_full | Investigating the effect of perceived authenticity, destination image and memorable experience on the intention of visiting tourists again (Case study: Ardabil city) |
| title_fullStr | Investigating the effect of perceived authenticity, destination image and memorable experience on the intention of visiting tourists again (Case study: Ardabil city) |
| title_full_unstemmed | Investigating the effect of perceived authenticity, destination image and memorable experience on the intention of visiting tourists again (Case study: Ardabil city) |
| title_short | Investigating the effect of perceived authenticity, destination image and memorable experience on the intention of visiting tourists again (Case study: Ardabil city) |
| title_sort | investigating the effect of perceived authenticity destination image and memorable experience on the intention of visiting tourists again case study ardabil city |
| topic | perceived originality destination image memorable experience intention to visit again ardabil city |
| url | https://gdij.usb.ac.ir/article_6192_a4a90ce5fb0eb6dd7f1ee5ba4aaa0096.pdf |
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