Franchising and the internationalization of businesses: the case of fast food chains
The objective of this paper is to investigate the role of franchising in the process of internationalization of the fast food industry. The paper hypothesizes that franchising is an effective means of internationalization in the fast food industry that increases the revenues of the company. The hypo...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Krakow University of Economics
2017-09-01
|
| Series: | International Entrepreneurship Review |
| Subjects: | |
| Online Access: | https://iertest.uek.krakow.pl/index.php/pm/article/view/1343 |