Modeling User Participation in Facebook Live by Applying the Mediating Role of Social Presence
The rapid development of mobile Internet technology has brought about the flourishing growth of social media live streaming. This study employs social presence theory as the primary framework to investigate the impact of Facebook Live’s features of sociality, immediacy, and entertainment on users’ s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-12-01
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| Series: | Information |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2078-2489/15/1/23 |
