Social Media as a New Communication Platform in the Context of the Information Eco Strategy
The article is devoted to a comprehensive analysis of peculiarities of the content types, which can be placed in social media and Ukrainian Internet media, its differences, types of manipulation, and methods of prevention, perception, and distribution of unreliable information, determination of diff...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2021-08-01
|
| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_80742_45192f8ad1f9e9e492bfb202f6ab2f11.pdf |
| _version_ | 1818909058328952832 |
|---|---|
| author | Halyna Bryikhanova Veronika Zaitseva Iryna Gamova Diana Fayvishenko |
| author_facet | Halyna Bryikhanova Veronika Zaitseva Iryna Gamova Diana Fayvishenko |
| author_sort | Halyna Bryikhanova |
| collection | DOAJ |
| description | The article is devoted to a comprehensive analysis of peculiarities of the content types, which can be placed in social media and Ukrainian Internet media, its differences, types of manipulation, and methods of prevention, perception, and distribution of unreliable information, determination of difference between fact and judgment. The article also analyzes the statistics of social media usage in Ukraine and around the world, using Facebook as an example. Various kinds and types of media existing on the Internet and traditional, conducted a survey of the most popular content using the Starch method, it was possible to identify how a person perceives one content that is placed on different media. The relationship between content type and media type is established. The phenomenon of information restriction, arising as a result of modern algorithms embedded in the Internet companies and social media, their positive and negative aspects and why, therefore, we are deprived of a choice among a wide range of other topics, and learning some other points of view was considered. Examining the origin and meaning of the "Information Bubble" term, the authors propose to use a different term, "Membrane of Relevance", which, in their opinion, is more relevant to the essence of the said concept. The authors propose to use a taxonomy method to determine the impact of content on a particular type of media, which will greatly simplify the content analysis process. |
| first_indexed | 2024-12-19T22:20:52Z |
| format | Article |
| id | doaj.art-86de4cd3f67d40f08e6ba271b7431cbc |
| institution | Directory Open Access Journal |
| issn | 2008-5893 2423-5059 |
| language | fas |
| last_indexed | 2024-12-19T22:20:52Z |
| publishDate | 2021-08-01 |
| publisher | University of Tehran |
| record_format | Article |
| series | Journal of Information Technology Management |
| spelling | doaj.art-86de4cd3f67d40f08e6ba271b7431cbc2022-12-21T20:03:38ZfasUniversity of TehranJournal of Information Technology Management2008-58932423-50592021-08-0113Special Issue: Role of ICT in Advancing Business and Management12814210.22059/jitm.2021.8074280742Social Media as a New Communication Platform in the Context of the Information Eco StrategyHalyna Bryikhanova0Veronika Zaitseva1Iryna Gamova2Diana Fayvishenko3Associate Professor, Department of Journalism and Advertising, Kyiv national university of trade and economics, Kyiv, 02156, Ukraine.Associate Professor, Department of Fine Arts, Borys Grinchenko Kyiv University, Kyiv 02152, Ukraine.Associate Professor, Department of Journalism and Advertising, Kyiv national university of trade and economics, Kyiv, 02156, Ukraine.Associate Professor, Department of Journalism and Advertising, Kyiv national university of trade and economics, Kyiv, 02156, Ukraine.The article is devoted to a comprehensive analysis of peculiarities of the content types, which can be placed in social media and Ukrainian Internet media, its differences, types of manipulation, and methods of prevention, perception, and distribution of unreliable information, determination of difference between fact and judgment. The article also analyzes the statistics of social media usage in Ukraine and around the world, using Facebook as an example. Various kinds and types of media existing on the Internet and traditional, conducted a survey of the most popular content using the Starch method, it was possible to identify how a person perceives one content that is placed on different media. The relationship between content type and media type is established. The phenomenon of information restriction, arising as a result of modern algorithms embedded in the Internet companies and social media, their positive and negative aspects and why, therefore, we are deprived of a choice among a wide range of other topics, and learning some other points of view was considered. Examining the origin and meaning of the "Information Bubble" term, the authors propose to use a different term, "Membrane of Relevance", which, in their opinion, is more relevant to the essence of the said concept. The authors propose to use a taxonomy method to determine the impact of content on a particular type of media, which will greatly simplify the content analysis process.https://jitm.ut.ac.ir/article_80742_45192f8ad1f9e9e492bfb202f6ab2f11.pdfmediacontentfactjudgmentsrelevanceinformationspeechalgorithmsfiltersstrategyelectronic business (e-business)internetsocial media |
| spellingShingle | Halyna Bryikhanova Veronika Zaitseva Iryna Gamova Diana Fayvishenko Social Media as a New Communication Platform in the Context of the Information Eco Strategy Journal of Information Technology Management media content fact judgments relevance information speech algorithms filters strategy electronic business (e-business) internet social media |
| title | Social Media as a New Communication Platform in the Context of the Information Eco Strategy |
| title_full | Social Media as a New Communication Platform in the Context of the Information Eco Strategy |
| title_fullStr | Social Media as a New Communication Platform in the Context of the Information Eco Strategy |
| title_full_unstemmed | Social Media as a New Communication Platform in the Context of the Information Eco Strategy |
| title_short | Social Media as a New Communication Platform in the Context of the Information Eco Strategy |
| title_sort | social media as a new communication platform in the context of the information eco strategy |
| topic | media content fact judgments relevance information speech algorithms filters strategy electronic business (e-business) internet social media |
| url | https://jitm.ut.ac.ir/article_80742_45192f8ad1f9e9e492bfb202f6ab2f11.pdf |
| work_keys_str_mv | AT halynabryikhanova socialmediaasanewcommunicationplatforminthecontextoftheinformationecostrategy AT veronikazaitseva socialmediaasanewcommunicationplatforminthecontextoftheinformationecostrategy AT irynagamova socialmediaasanewcommunicationplatforminthecontextoftheinformationecostrategy AT dianafayvishenko socialmediaasanewcommunicationplatforminthecontextoftheinformationecostrategy |