The Place as a Brand. Theory and Practise of the Place Branding
Research purpose. The purpose of the research project was to evaluate the status of place branding as a scientific discipline and to check whether this concept has been concretised during exploration and articulation. An additional objective was to check the theoretical status of place brands.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2023-06-01
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| Series: | Economics and Culture |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/jec-2023-0002 |
| _version_ | 1797788954304446464 |
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| author | Adamus-Matuszyńska Anna Dzik Piotr |
| author_facet | Adamus-Matuszyńska Anna Dzik Piotr |
| author_sort | Adamus-Matuszyńska Anna |
| collection | DOAJ |
| description | Research purpose. The purpose of the research project was to evaluate the status of place branding as a scientific discipline and to check whether this concept has been concretised during exploration and articulation. An additional objective was to check the theoretical status of place brands. |
| first_indexed | 2024-03-13T01:43:50Z |
| format | Article |
| id | doaj.art-8701a8c30dd44c2eb86bea171903d313 |
| institution | Directory Open Access Journal |
| issn | 2256-0173 |
| language | English |
| last_indexed | 2024-03-13T01:43:50Z |
| publishDate | 2023-06-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Economics and Culture |
| spelling | doaj.art-8701a8c30dd44c2eb86bea171903d3132023-07-03T10:21:32ZengSciendoEconomics and Culture2256-01732023-06-01201172910.2478/jec-2023-0002The Place as a Brand. Theory and Practise of the Place BrandingAdamus-Matuszyńska Anna0Dzik Piotr11University of Economics, Katowice, Poland2Academy of Fine Arts, Katowice, PolandResearch purpose. The purpose of the research project was to evaluate the status of place branding as a scientific discipline and to check whether this concept has been concretised during exploration and articulation. An additional objective was to check the theoretical status of place brands.https://doi.org/10.2478/jec-2023-0002place brandingplace branding modelplace marketingflexible pattern matchingb40m30h70z18 |
| spellingShingle | Adamus-Matuszyńska Anna Dzik Piotr The Place as a Brand. Theory and Practise of the Place Branding Economics and Culture place branding place branding model place marketing flexible pattern matching b40 m30 h70 z18 |
| title | The Place as a Brand. Theory and Practise of the Place Branding |
| title_full | The Place as a Brand. Theory and Practise of the Place Branding |
| title_fullStr | The Place as a Brand. Theory and Practise of the Place Branding |
| title_full_unstemmed | The Place as a Brand. Theory and Practise of the Place Branding |
| title_short | The Place as a Brand. Theory and Practise of the Place Branding |
| title_sort | place as a brand theory and practise of the place branding |
| topic | place branding place branding model place marketing flexible pattern matching b40 m30 h70 z18 |
| url | https://doi.org/10.2478/jec-2023-0002 |
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