Effects of Supply Chain Design and Collaboration on Customers’ Satisfaction of Instant Noodles in Ekiti State, Nigeria
The degree of collaboration among supply chain partners and the structure of the network are important determinants of the level of satisfaction customers derive from the products or services. However, the effects of these dimensions on customer satisfaction at the downstream section of the supply c...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2018-12-01
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| Series: | Logistics |
| Subjects: | |
| Online Access: | http://www.mdpi.com/2305-6290/3/1/2 |
| _version_ | 1811255233203929088 |
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| author | Oluleye Seun Ogunmola Kayode Kingsley Arogundade |
| author_facet | Oluleye Seun Ogunmola Kayode Kingsley Arogundade |
| author_sort | Oluleye Seun Ogunmola |
| collection | DOAJ |
| description | The degree of collaboration among supply chain partners and the structure of the network are important determinants of the level of satisfaction customers derive from the products or services. However, the effects of these dimensions on customer satisfaction at the downstream section of the supply chain remain under-researched in Nigeria. This study precisely examined the effects of collaboration and supply chain design on customers’ satisfaction at the downstream end of the chain using Ekiti State as study area. The study employed descriptive survey design with the use of structured Likert scale questionnaire administered to 381 retailers of noodles in Ekiti State. The research hypotheses were analysed using simple linear regression as statistical technique with the aid of SPSS version 22.0. At the end of the study, it was observed that both collaboration and supply chain design were significant predictors of customers’ satisfaction of instant noodles in Ekiti State. However, collaboration among supply chain partners emerged as stronger determinant of customers’ satisfaction than supply chain design. The study concludes that these two practices of supply chain management are highly important criteria any manufacturing firm especially in the noodles industry must pay close attention to in order to satisfy her consumers. |
| first_indexed | 2024-04-12T17:20:41Z |
| format | Article |
| id | doaj.art-870efd4782a446df957dc727998f2cb0 |
| institution | Directory Open Access Journal |
| issn | 2305-6290 |
| language | English |
| last_indexed | 2024-04-12T17:20:41Z |
| publishDate | 2018-12-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Logistics |
| spelling | doaj.art-870efd4782a446df957dc727998f2cb02022-12-22T03:23:29ZengMDPI AGLogistics2305-62902018-12-0131210.3390/logistics3010002logistics3010002Effects of Supply Chain Design and Collaboration on Customers’ Satisfaction of Instant Noodles in Ekiti State, NigeriaOluleye Seun Ogunmola0Kayode Kingsley Arogundade1Department of Business Administration, Ekiti State University, Ado Ekiti, 360001 Ekiti State, NigeriaDepartment of Business Administration, Ekiti State University, Ado Ekiti, 360001 Ekiti State, NigeriaThe degree of collaboration among supply chain partners and the structure of the network are important determinants of the level of satisfaction customers derive from the products or services. However, the effects of these dimensions on customer satisfaction at the downstream section of the supply chain remain under-researched in Nigeria. This study precisely examined the effects of collaboration and supply chain design on customers’ satisfaction at the downstream end of the chain using Ekiti State as study area. The study employed descriptive survey design with the use of structured Likert scale questionnaire administered to 381 retailers of noodles in Ekiti State. The research hypotheses were analysed using simple linear regression as statistical technique with the aid of SPSS version 22.0. At the end of the study, it was observed that both collaboration and supply chain design were significant predictors of customers’ satisfaction of instant noodles in Ekiti State. However, collaboration among supply chain partners emerged as stronger determinant of customers’ satisfaction than supply chain design. The study concludes that these two practices of supply chain management are highly important criteria any manufacturing firm especially in the noodles industry must pay close attention to in order to satisfy her consumers.http://www.mdpi.com/2305-6290/3/1/2supply chain managementlogisticscollaborationcooperationsupply chain designcustomer satisfactiondistributionregressionnoodles |
| spellingShingle | Oluleye Seun Ogunmola Kayode Kingsley Arogundade Effects of Supply Chain Design and Collaboration on Customers’ Satisfaction of Instant Noodles in Ekiti State, Nigeria Logistics supply chain management logistics collaboration cooperation supply chain design customer satisfaction distribution regression noodles |
| title | Effects of Supply Chain Design and Collaboration on Customers’ Satisfaction of Instant Noodles in Ekiti State, Nigeria |
| title_full | Effects of Supply Chain Design and Collaboration on Customers’ Satisfaction of Instant Noodles in Ekiti State, Nigeria |
| title_fullStr | Effects of Supply Chain Design and Collaboration on Customers’ Satisfaction of Instant Noodles in Ekiti State, Nigeria |
| title_full_unstemmed | Effects of Supply Chain Design and Collaboration on Customers’ Satisfaction of Instant Noodles in Ekiti State, Nigeria |
| title_short | Effects of Supply Chain Design and Collaboration on Customers’ Satisfaction of Instant Noodles in Ekiti State, Nigeria |
| title_sort | effects of supply chain design and collaboration on customers satisfaction of instant noodles in ekiti state nigeria |
| topic | supply chain management logistics collaboration cooperation supply chain design customer satisfaction distribution regression noodles |
| url | http://www.mdpi.com/2305-6290/3/1/2 |
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