Prioritization of Effective Factors on Electronic Customer Relationship Management in Golestan Gas Company
The purpose of this research is to prioritize effective factors in electronic customer relationship management at Golestan Gas Company. In terms of method, this research is in the field of applied research, which is descriptive survey research. For data analysis, the opinions of organizational and e...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Islamic Azad University, Zahedan Branch
2023-05-01
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| Series: | مطالعات مدیریت و توسعه پایدار |
| Subjects: | |
| Online Access: | https://msds.zahedan.iau.ir/article_703006_9731ede41652a14ce37b25e77f19f5cf.pdf |
| _version_ | 1797738670940225536 |
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| author | Nezareh Kord Parviz Saeidi Roohalla Samiee Samereh Shojaee |
| author_facet | Nezareh Kord Parviz Saeidi Roohalla Samiee Samereh Shojaee |
| author_sort | Nezareh Kord |
| collection | DOAJ |
| description | The purpose of this research is to prioritize effective factors in electronic customer relationship management at Golestan Gas Company. In terms of method, this research is in the field of applied research, which is descriptive survey research. For data analysis, the opinions of organizational and experimental experts in the field of marketing management have been used. The data collection tool is a researcher-made questionnaire. The questionnaire has been distributed to the statistical population of employees, experts, and deputies of Golestan Gas Company. Data analysis has been done by experts using Interpretive Structural Modeling (ISM) and Delphi method using questionnaire tools. Also, the constituent elements of the electronic customer relationship management model have been determined from theoretical literature. The output of this step was to identify 50 components in the form of six main dimensions. The findings showed that the six main dimensions of electronic customer relationship management include communication, electronic, technological, managerial, informational, and driving factors. |
| first_indexed | 2024-03-12T13:47:13Z |
| format | Article |
| id | doaj.art-871b4f2755e94a0b9658ab3f8b851db6 |
| institution | Directory Open Access Journal |
| issn | 2783-4395 |
| language | English |
| last_indexed | 2024-03-12T13:47:13Z |
| publishDate | 2023-05-01 |
| publisher | Islamic Azad University, Zahedan Branch |
| record_format | Article |
| series | مطالعات مدیریت و توسعه پایدار |
| spelling | doaj.art-871b4f2755e94a0b9658ab3f8b851db62023-08-23T08:44:55ZengIslamic Azad University, Zahedan Branchمطالعات مدیریت و توسعه پایدار2783-43952023-05-013111910.30495/msds.2023.1980510.1122703006Prioritization of Effective Factors on Electronic Customer Relationship Management in Golestan Gas CompanyNezareh Kord0Parviz Saeidi1Roohalla Samiee2Samereh Shojaee3Ph.D., Student in Business Management, Marketing Orientation, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran.Prof., Department Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran.Assistant Prof., Department Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran.Assistant Prof., Department Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran.The purpose of this research is to prioritize effective factors in electronic customer relationship management at Golestan Gas Company. In terms of method, this research is in the field of applied research, which is descriptive survey research. For data analysis, the opinions of organizational and experimental experts in the field of marketing management have been used. The data collection tool is a researcher-made questionnaire. The questionnaire has been distributed to the statistical population of employees, experts, and deputies of Golestan Gas Company. Data analysis has been done by experts using Interpretive Structural Modeling (ISM) and Delphi method using questionnaire tools. Also, the constituent elements of the electronic customer relationship management model have been determined from theoretical literature. The output of this step was to identify 50 components in the form of six main dimensions. The findings showed that the six main dimensions of electronic customer relationship management include communication, electronic, technological, managerial, informational, and driving factors.https://msds.zahedan.iau.ir/article_703006_9731ede41652a14ce37b25e77f19f5cf.pdfelectronic customer relationship managementconsumer behaviormarketing behaviororganizational communication |
| spellingShingle | Nezareh Kord Parviz Saeidi Roohalla Samiee Samereh Shojaee Prioritization of Effective Factors on Electronic Customer Relationship Management in Golestan Gas Company مطالعات مدیریت و توسعه پایدار electronic customer relationship management consumer behavior marketing behavior organizational communication |
| title | Prioritization of Effective Factors on Electronic Customer Relationship Management in Golestan Gas Company |
| title_full | Prioritization of Effective Factors on Electronic Customer Relationship Management in Golestan Gas Company |
| title_fullStr | Prioritization of Effective Factors on Electronic Customer Relationship Management in Golestan Gas Company |
| title_full_unstemmed | Prioritization of Effective Factors on Electronic Customer Relationship Management in Golestan Gas Company |
| title_short | Prioritization of Effective Factors on Electronic Customer Relationship Management in Golestan Gas Company |
| title_sort | prioritization of effective factors on electronic customer relationship management in golestan gas company |
| topic | electronic customer relationship management consumer behavior marketing behavior organizational communication |
| url | https://msds.zahedan.iau.ir/article_703006_9731ede41652a14ce37b25e77f19f5cf.pdf |
| work_keys_str_mv | AT nezarehkord prioritizationofeffectivefactorsonelectroniccustomerrelationshipmanagementingolestangascompany AT parvizsaeidi prioritizationofeffectivefactorsonelectroniccustomerrelationshipmanagementingolestangascompany AT roohallasamiee prioritizationofeffectivefactorsonelectroniccustomerrelationshipmanagementingolestangascompany AT samerehshojaee prioritizationofeffectivefactorsonelectroniccustomerrelationshipmanagementingolestangascompany |