Strategies for Enhancing the External Communication of Chinese Culture in the Age of Big Data
The value of Chinese culture’s external communication is used as an entry point to construct the external communication ecosystem in this paper. In order to be able to analyze the factors affecting communication power, the differential game in game theory is used to make the optimal decision of the...
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| Format: | Article |
| Language: | English |
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Sciendo
2024-01-01
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| Series: | Applied Mathematics and Nonlinear Sciences |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/amns.2023.2.01175 |
| _version_ | 1797340623263498240 |
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| author | Wang Fangfang |
| author_facet | Wang Fangfang |
| author_sort | Wang Fangfang |
| collection | DOAJ |
| description | The value of Chinese culture’s external communication is used as an entry point to construct the external communication ecosystem in this paper. In order to be able to analyze the factors affecting communication power, the differential game in game theory is used to make the optimal decision of the communication power strategy and then construct the system of the external communication power of Chinese culture. The specific factors affecting the external communication power of Chinese culture are analyzed through multiple covariance tests, regression tests, and robustness tests. The results show that there is a significant positive correlation between Confucius Institutes (CIs) and the spread of Chinese culture to the outside world. The power of Chinese culture spreading to the outside world will increase by 0.9%-2.5% with every 10% increase in the number of CIs. For every 10% increase in the proportion of the total population using the Internet, the contribution to the spread of Chinese culture abroad is approximately 10%-15%. This shows that the foreign communication power of Chinese culture can be further enhanced by building Confucius Cloud Academy in the era of big data. |
| first_indexed | 2024-03-08T10:05:47Z |
| format | Article |
| id | doaj.art-871cf352f6f0405db366e3abc116bb2d |
| institution | Directory Open Access Journal |
| issn | 2444-8656 |
| language | English |
| last_indexed | 2024-03-08T10:05:47Z |
| publishDate | 2024-01-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Applied Mathematics and Nonlinear Sciences |
| spelling | doaj.art-871cf352f6f0405db366e3abc116bb2d2024-01-29T08:52:40ZengSciendoApplied Mathematics and Nonlinear Sciences2444-86562024-01-019110.2478/amns.2023.2.01175Strategies for Enhancing the External Communication of Chinese Culture in the Age of Big DataWang Fangfang01School of Humanities, Ningbo University of Finance and Economics, Ningbo, Zhejiang, 315175, China.The value of Chinese culture’s external communication is used as an entry point to construct the external communication ecosystem in this paper. In order to be able to analyze the factors affecting communication power, the differential game in game theory is used to make the optimal decision of the communication power strategy and then construct the system of the external communication power of Chinese culture. The specific factors affecting the external communication power of Chinese culture are analyzed through multiple covariance tests, regression tests, and robustness tests. The results show that there is a significant positive correlation between Confucius Institutes (CIs) and the spread of Chinese culture to the outside world. The power of Chinese culture spreading to the outside world will increase by 0.9%-2.5% with every 10% increase in the number of CIs. For every 10% increase in the proportion of the total population using the Internet, the contribution to the spread of Chinese culture abroad is approximately 10%-15%. This shows that the foreign communication power of Chinese culture can be further enhanced by building Confucius Cloud Academy in the era of big data.https://doi.org/10.2478/amns.2023.2.01175game theoryregression testrobustness testchinese cultureexternal communication power68p05 |
| spellingShingle | Wang Fangfang Strategies for Enhancing the External Communication of Chinese Culture in the Age of Big Data Applied Mathematics and Nonlinear Sciences game theory regression test robustness test chinese culture external communication power 68p05 |
| title | Strategies for Enhancing the External Communication of Chinese Culture in the Age of Big Data |
| title_full | Strategies for Enhancing the External Communication of Chinese Culture in the Age of Big Data |
| title_fullStr | Strategies for Enhancing the External Communication of Chinese Culture in the Age of Big Data |
| title_full_unstemmed | Strategies for Enhancing the External Communication of Chinese Culture in the Age of Big Data |
| title_short | Strategies for Enhancing the External Communication of Chinese Culture in the Age of Big Data |
| title_sort | strategies for enhancing the external communication of chinese culture in the age of big data |
| topic | game theory regression test robustness test chinese culture external communication power 68p05 |
| url | https://doi.org/10.2478/amns.2023.2.01175 |
| work_keys_str_mv | AT wangfangfang strategiesforenhancingtheexternalcommunicationofchinesecultureintheageofbigdata |