THE ROLE OF BUSINESS STRATEGIES ON FIRM QUALITY AND COMPETITIVENESS WITH THE MEDIATION OF LOGISTICS COORDINATION EFFECTIVENESS: A CASE OF MANUFACTURING SECTOR OF MALAYSIA
The current study examined firm quality and competitiveness using process, market and information strategy and logistics coordination effectiveness in manufacturing industry of Malaysia. The study used survey methodology and the respondents were gathered via convenience sampling. The data analysis w...
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| Format: | Article |
| Language: | English |
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Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia
2020-12-01
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| Series: | International Journal for Quality Research |
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| Online Access: | http://ijqr.net/journal/v14-n4/11.pdf |