FEATURES OF CREOLISED TEXTS IN THE COUNTRIES OF THE MONOACTIVE, POLYACTIVE AND RESPECT ORIENTED CULTURES
In this article the authors consider a problem of perception of creolised texts by various target audiences, the essence of the concepts “monoactive culture”, “polyactive culture”, “respect oriented cultures” reveals. Special attention is paid to the main and lexical lines of publicistic style of cr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2017-12-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/literary-criticism/article/view/17092 |
| _version_ | 1819080401354752000 |
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| author | V L Muzykant I S Krivich |
| author_facet | V L Muzykant I S Krivich |
| author_sort | V L Muzykant |
| collection | DOAJ |
| description | In this article the authors consider a problem of perception of creolised texts by various target audiences, the essence of the concepts “monoactive culture”, “polyactive culture”, “respect oriented cultures” reveals. Special attention is paid to the main and lexical lines of publicistic style of creolised texts. The authors disclose these processes through the prism of their perception by target audience. Based on communicative model of the British scientist and specialist in the field of cross-cultural management Richard Lewis, the examples of journalistic and advertizing texts were also analysed from the point of their perception by different cuuntries. |
| first_indexed | 2024-12-21T19:44:18Z |
| format | Article |
| id | doaj.art-872bf738ea5d4d4dad0025cbb3701597 |
| institution | Directory Open Access Journal |
| issn | 2312-9220 2312-9247 |
| language | English |
| last_indexed | 2024-12-21T19:44:18Z |
| publishDate | 2017-12-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | RUDN Journal of Studies in Literature and Journalism |
| spelling | doaj.art-872bf738ea5d4d4dad0025cbb37015972022-12-21T18:52:22ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Studies in Literature and Journalism2312-92202312-92472017-12-0122352153110.22363/2312-9220-2017-22-3-521-53115765FEATURES OF CREOLISED TEXTS IN THE COUNTRIES OF THE MONOACTIVE, POLYACTIVE AND RESPECT ORIENTED CULTURESV L Muzykant0I S Krivich1<p>Российский университет дружбы народов</p><p>Российский университет дружбы народов</p>In this article the authors consider a problem of perception of creolised texts by various target audiences, the essence of the concepts “monoactive culture”, “polyactive culture”, “respect oriented cultures” reveals. Special attention is paid to the main and lexical lines of publicistic style of creolised texts. The authors disclose these processes through the prism of their perception by target audience. Based on communicative model of the British scientist and specialist in the field of cross-cultural management Richard Lewis, the examples of journalistic and advertizing texts were also analysed from the point of their perception by different cuuntries.http://journals.rudn.ru/literary-criticism/article/view/17092рекламные текстыжурналистские текстыпублицистические текстыСМИкоммуникациимоноактивная культураполиактивная культурареактивная культурамедиадискурс |
| spellingShingle | V L Muzykant I S Krivich FEATURES OF CREOLISED TEXTS IN THE COUNTRIES OF THE MONOACTIVE, POLYACTIVE AND RESPECT ORIENTED CULTURES RUDN Journal of Studies in Literature and Journalism рекламные тексты журналистские тексты публицистические тексты СМИ коммуникации моноактивная культура полиактивная культура реактивная культура медиадискурс |
| title | FEATURES OF CREOLISED TEXTS IN THE COUNTRIES OF THE MONOACTIVE, POLYACTIVE AND RESPECT ORIENTED CULTURES |
| title_full | FEATURES OF CREOLISED TEXTS IN THE COUNTRIES OF THE MONOACTIVE, POLYACTIVE AND RESPECT ORIENTED CULTURES |
| title_fullStr | FEATURES OF CREOLISED TEXTS IN THE COUNTRIES OF THE MONOACTIVE, POLYACTIVE AND RESPECT ORIENTED CULTURES |
| title_full_unstemmed | FEATURES OF CREOLISED TEXTS IN THE COUNTRIES OF THE MONOACTIVE, POLYACTIVE AND RESPECT ORIENTED CULTURES |
| title_short | FEATURES OF CREOLISED TEXTS IN THE COUNTRIES OF THE MONOACTIVE, POLYACTIVE AND RESPECT ORIENTED CULTURES |
| title_sort | features of creolised texts in the countries of the monoactive polyactive and respect oriented cultures |
| topic | рекламные тексты журналистские тексты публицистические тексты СМИ коммуникации моноактивная культура полиактивная культура реактивная культура медиадискурс |
| url | http://journals.rudn.ru/literary-criticism/article/view/17092 |
| work_keys_str_mv | AT vlmuzykant featuresofcreolisedtextsinthecountriesofthemonoactivepolyactiveandrespectorientedcultures AT iskrivich featuresofcreolisedtextsinthecountriesofthemonoactivepolyactiveandrespectorientedcultures |