Visual merchandising: A bibliometric analysis and future research proposals
This work aimed to investigate the studies on visual merchandising in theoretical, methodological and empirical aspects. Bibliometric research was carried out based on 35 articles published in journals. The analyzes present the number of articles per year, main journals, most cited ref...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal do Ceará
2020-10-01
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| Series: | Contextus |
| Subjects: | |
| Online Access: | http://periodicos.ufc.br/contextus/article/view/60264 |
| _version_ | 1818381955491692544 |
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| author | Karen Batista Ingrid de Matos Martins Ricardo Limongi |
| author_facet | Karen Batista Ingrid de Matos Martins Ricardo Limongi |
| author_sort | Karen Batista |
| collection | DOAJ |
| description | This work aimed to investigate the studies on visual merchandising in theoretical, methodological and empirical aspects. Bibliometric research was carried out based on 35 articles published in journals. The analyzes present the number of articles per year, main journals, most cited references, most used keywords, in addition to the methodology, considering the approach, research method, data collection and analysis technique. It was possible to conclude that the theme is relatively new, justifying an opportunity for future research. In this sense, a research agenda is proposed with three possible paths to be followed by future studies, namely: studies with a qualitative approach, comparison between different countries and comparison between sectors and intersector. |
| first_indexed | 2024-12-14T02:42:48Z |
| format | Article |
| id | doaj.art-8739d04be3494b01ac183b021416af9e |
| institution | Directory Open Access Journal |
| issn | 1678-2089 2178-9258 |
| language | English |
| last_indexed | 2024-12-14T02:42:48Z |
| publishDate | 2020-10-01 |
| publisher | Universidade Federal do Ceará |
| record_format | Article |
| series | Contextus |
| spelling | doaj.art-8739d04be3494b01ac183b021416af9e2022-12-21T23:19:58ZengUniversidade Federal do CearáContextus1678-20892178-92582020-10-011822723810.19094/contextus.2020.60264Visual merchandising: A bibliometric analysis and future research proposalsKaren Batista0https://orcid.org/0000-0002-4918-6219Ingrid de Matos Martins1https://orcid.org/0000-0002-0588-4517Ricardo Limongi2https://orcid.org/0000-0003-3231-7515Federal University of SergipeFederal University of Sergipe Getulio Vargas Foundation (FGV/EAESP)This work aimed to investigate the studies on visual merchandising in theoretical, methodological and empirical aspects. Bibliometric research was carried out based on 35 articles published in journals. The analyzes present the number of articles per year, main journals, most cited references, most used keywords, in addition to the methodology, considering the approach, research method, data collection and analysis technique. It was possible to conclude that the theme is relatively new, justifying an opportunity for future research. In this sense, a research agenda is proposed with three possible paths to be followed by future studies, namely: studies with a qualitative approach, comparison between different countries and comparison between sectors and intersector.http://periodicos.ufc.br/contextus/article/view/60264visual merchandisingbibliometricagendastore atmosphereretail |
| spellingShingle | Karen Batista Ingrid de Matos Martins Ricardo Limongi Visual merchandising: A bibliometric analysis and future research proposals Contextus visual merchandising bibliometric agenda store atmosphere retail |
| title | Visual merchandising: A bibliometric analysis and future research proposals |
| title_full | Visual merchandising: A bibliometric analysis and future research proposals |
| title_fullStr | Visual merchandising: A bibliometric analysis and future research proposals |
| title_full_unstemmed | Visual merchandising: A bibliometric analysis and future research proposals |
| title_short | Visual merchandising: A bibliometric analysis and future research proposals |
| title_sort | visual merchandising a bibliometric analysis and future research proposals |
| topic | visual merchandising bibliometric agenda store atmosphere retail |
| url | http://periodicos.ufc.br/contextus/article/view/60264 |
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