DIGITAL LITERACY READINESS FROM THE MSME PERSPECTIVE: LITERATURE REVIEW

This article aims to determine the views and readiness of Micro, Small, and Medium Enterprises (MSMEs) towards digital literacy, as one of the strategies in dealing with the challenges that occurred during the Covid-19 Pandemic in Indonesia. The Covid-19 pandemic has paralyzed most MSMEs due to decl...

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Main Authors: Dewi M.S., Rifani A., Irwansyah
Format: Article
Language:English
Published: iVolga Press 2022-11-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:
Online Access:http://rjoas.com/issue-2022-11/article_06.pdf
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author Dewi M.S.
Rifani A.
Irwansyah
author_facet Dewi M.S.
Rifani A.
Irwansyah
author_sort Dewi M.S.
collection DOAJ
description This article aims to determine the views and readiness of Micro, Small, and Medium Enterprises (MSMEs) towards digital literacy, as one of the strategies in dealing with the challenges that occurred during the Covid-19 Pandemic in Indonesia. The Covid-19 pandemic has paralyzed most MSMEs due to declining sales levels. For this reason, MSME business actors need to change their sales strategy by switching to digitalization. Therefore, digital literacy can be an alternative to save MSME businesses during the Covid-19 Pandemic. In this article, the method used is literature study with library research method to elaborate literature related to the theme of digital literacy in SMEs. Twenty-five articles reviewed in this study were sourced from Google Scholar. This article concludes that in order for MSMEs to survive in times of uncertainty and limited direct access for consumers and MSMEs to meet, MSME readiness in digital literacy is very important. Digital literacy will help MSMEs develop their businesses during the pandemic and post-pandemic times. Digital literacy can also cover the weaknesses faced by MSMEs in running their business during this Pandemic.
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spelling doaj.art-8746f860cb794628966124f81a8f6a592023-09-03T07:34:55ZengiVolga PressRussian Journal of Agricultural and Socio-Economic Sciences2226-11842022-11-01131115159DIGITAL LITERACY READINESS FROM THE MSME PERSPECTIVE: LITERATURE REVIEWDewi M.S.0Rifani A.1Irwansyah2Department of Management, University of Lambung MangkuratDepartment of Management, University of Lambung MangkuratDepartment of Business Administration, Lambung Mangkurat UniversityThis article aims to determine the views and readiness of Micro, Small, and Medium Enterprises (MSMEs) towards digital literacy, as one of the strategies in dealing with the challenges that occurred during the Covid-19 Pandemic in Indonesia. The Covid-19 pandemic has paralyzed most MSMEs due to declining sales levels. For this reason, MSME business actors need to change their sales strategy by switching to digitalization. Therefore, digital literacy can be an alternative to save MSME businesses during the Covid-19 Pandemic. In this article, the method used is literature study with library research method to elaborate literature related to the theme of digital literacy in SMEs. Twenty-five articles reviewed in this study were sourced from Google Scholar. This article concludes that in order for MSMEs to survive in times of uncertainty and limited direct access for consumers and MSMEs to meet, MSME readiness in digital literacy is very important. Digital literacy will help MSMEs develop their businesses during the pandemic and post-pandemic times. Digital literacy can also cover the weaknesses faced by MSMEs in running their business during this Pandemic.http://rjoas.com/issue-2022-11/article_06.pdfdigital literacydigital technologymsmescovid-19 pandemic
spellingShingle Dewi M.S.
Rifani A.
Irwansyah
DIGITAL LITERACY READINESS FROM THE MSME PERSPECTIVE: LITERATURE REVIEW
Russian Journal of Agricultural and Socio-Economic Sciences
digital literacy
digital technology
msmes
covid-19 pandemic
title DIGITAL LITERACY READINESS FROM THE MSME PERSPECTIVE: LITERATURE REVIEW
title_full DIGITAL LITERACY READINESS FROM THE MSME PERSPECTIVE: LITERATURE REVIEW
title_fullStr DIGITAL LITERACY READINESS FROM THE MSME PERSPECTIVE: LITERATURE REVIEW
title_full_unstemmed DIGITAL LITERACY READINESS FROM THE MSME PERSPECTIVE: LITERATURE REVIEW
title_short DIGITAL LITERACY READINESS FROM THE MSME PERSPECTIVE: LITERATURE REVIEW
title_sort digital literacy readiness from the msme perspective literature review
topic digital literacy
digital technology
msmes
covid-19 pandemic
url http://rjoas.com/issue-2022-11/article_06.pdf
work_keys_str_mv AT dewims digitalliteracyreadinessfromthemsmeperspectiveliteraturereview
AT rifania digitalliteracyreadinessfromthemsmeperspectiveliteraturereview
AT irwansyah digitalliteracyreadinessfromthemsmeperspectiveliteraturereview