INTERNATIONAL MARKETING ACTIVITIES OF MULTINATIONAL COMPANIES IN CONDITIONS OF INSTABILITY
This article describes the conceptual basis for the formation of international marketing, the characteristic of the main exit strategies on the world market, revealed features of international marketing that national companies are obliged to take into account the examples of international marketing...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
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Nauka
2017-01-01
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| Series: | Модернизация, инновация, развитие |
| Subjects: | |
| Online Access: | https://www.mir-nayka.com/jour/article/view/704 |
| _version_ | 1797876968210825216 |
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| author | N. V. Lyasnikov Yu. V. Lyasnikova |
| author_facet | N. V. Lyasnikov Yu. V. Lyasnikova |
| author_sort | N. V. Lyasnikov |
| collection | DOAJ |
| description | This article describes the conceptual basis for the formation of international marketing, the characteristic of the main exit strategies on the world market, revealed features of international marketing that national companies are obliged to take into account the examples of international marketing strategies of international companies such as Apple, Google, Nike, the Russian company Natura Siberica.The purpose of this paper is to analyze the international marketing activities of multinational companies and the development of proposals for improving this process.Methodology. To complete this article, no such analysis methods were used as comparative and Economics and Statistics.Conclusions / relevance. The results are of practical value, they can be used in a lecture course teachers of educational institutions in the preparation of managers, as well as direct marketing specialists. In the study, the author was able to draw a number of conclusions that facilitate the development of the set of eff ective combinations, each of which represents a unique scenario of territorial expansion. Promising further expansion of the practice of implementation of marketing approaches in the organization of the entities of multinational companies, in Vol. H. The use of new technologies. |
| first_indexed | 2024-04-10T02:09:46Z |
| format | Article |
| id | doaj.art-8750db929f4f458ea7cbcd1a83a882d5 |
| institution | Directory Open Access Journal |
| issn | 2079-4665 2411-796X |
| language | Russian |
| last_indexed | 2024-04-10T02:09:46Z |
| publishDate | 2017-01-01 |
| publisher | Nauka |
| record_format | Article |
| series | Модернизация, инновация, развитие |
| spelling | doaj.art-8750db929f4f458ea7cbcd1a83a882d52023-03-13T08:37:13ZrusNaukaМодернизация, инновация, развитие2079-46652411-796X2017-01-0174(28)16116610.18184/2079-4665.2016.7.4.161.166700INTERNATIONAL MARKETING ACTIVITIES OF MULTINATIONAL COMPANIES IN CONDITIONS OF INSTABILITYN. V. Lyasnikov0Yu. V. Lyasnikova1ФГБОУ ВО Российская академия народного хозяйства и государственной службы при Президенте Российской Федерации (РАНХ и ГС)ФГБОУ ВО Московский политехнический университетThis article describes the conceptual basis for the formation of international marketing, the characteristic of the main exit strategies on the world market, revealed features of international marketing that national companies are obliged to take into account the examples of international marketing strategies of international companies such as Apple, Google, Nike, the Russian company Natura Siberica.The purpose of this paper is to analyze the international marketing activities of multinational companies and the development of proposals for improving this process.Methodology. To complete this article, no such analysis methods were used as comparative and Economics and Statistics.Conclusions / relevance. The results are of practical value, they can be used in a lecture course teachers of educational institutions in the preparation of managers, as well as direct marketing specialists. In the study, the author was able to draw a number of conclusions that facilitate the development of the set of eff ective combinations, each of which represents a unique scenario of territorial expansion. Promising further expansion of the practice of implementation of marketing approaches in the organization of the entities of multinational companies, in Vol. H. The use of new technologies.https://www.mir-nayka.com/jour/article/view/704многонациональные компанииглобализацияинтернационализациямеждународных маркетингинновациимеждународный бизнес |
| spellingShingle | N. V. Lyasnikov Yu. V. Lyasnikova INTERNATIONAL MARKETING ACTIVITIES OF MULTINATIONAL COMPANIES IN CONDITIONS OF INSTABILITY Модернизация, инновация, развитие многонациональные компании глобализация интернационализация международных маркетинг инновации международный бизнес |
| title | INTERNATIONAL MARKETING ACTIVITIES OF MULTINATIONAL COMPANIES IN CONDITIONS OF INSTABILITY |
| title_full | INTERNATIONAL MARKETING ACTIVITIES OF MULTINATIONAL COMPANIES IN CONDITIONS OF INSTABILITY |
| title_fullStr | INTERNATIONAL MARKETING ACTIVITIES OF MULTINATIONAL COMPANIES IN CONDITIONS OF INSTABILITY |
| title_full_unstemmed | INTERNATIONAL MARKETING ACTIVITIES OF MULTINATIONAL COMPANIES IN CONDITIONS OF INSTABILITY |
| title_short | INTERNATIONAL MARKETING ACTIVITIES OF MULTINATIONAL COMPANIES IN CONDITIONS OF INSTABILITY |
| title_sort | international marketing activities of multinational companies in conditions of instability |
| topic | многонациональные компании глобализация интернационализация международных маркетинг инновации международный бизнес |
| url | https://www.mir-nayka.com/jour/article/view/704 |
| work_keys_str_mv | AT nvlyasnikov internationalmarketingactivitiesofmultinationalcompaniesinconditionsofinstability AT yuvlyasnikova internationalmarketingactivitiesofmultinationalcompaniesinconditionsofinstability |