Period of internet usage: An indicator of the buying behaviour of internet users?
This article focuses on the experience of the Internet user with regard to purchasing goods and services. A self-administered survey, hosted on a dedicated website, was used as a data collection method and 1005 responses were received. It was found that the period of Internet usage significantly inf...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2004-07-01
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| Series: | South African Journal of Economic and Management Sciences |
| Online Access: | https://sajems.org/index.php/sajems/article/view/1429 |
| _version_ | 1828975298283044864 |
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| author | PJ du Plessis PG Mostert EJ North |
| author_facet | PJ du Plessis PG Mostert EJ North |
| author_sort | PJ du Plessis |
| collection | DOAJ |
| description | This article focuses on the experience of the Internet user with regard to purchasing goods and services. A self-administered survey, hosted on a dedicated website, was used as a data collection method and 1005 responses were received. It was found that the period of Internet usage significantly influenced the decision to purchase via the Internet. Another finding was that the period of Internet usage significantly influenced whether those shopping on the Internet searched for, or considered searching for, product and service information online prior to purchasing from non-Internet-based sellers. |
| first_indexed | 2024-12-14T14:17:31Z |
| format | Article |
| id | doaj.art-87527f0788ef4078964877d10d0ce2bc |
| institution | Directory Open Access Journal |
| issn | 1015-8812 2222-3436 |
| language | English |
| last_indexed | 2024-12-14T14:17:31Z |
| publishDate | 2004-07-01 |
| publisher | AOSIS |
| record_format | Article |
| series | South African Journal of Economic and Management Sciences |
| spelling | doaj.art-87527f0788ef4078964877d10d0ce2bc2022-12-21T22:58:10ZengAOSISSouth African Journal of Economic and Management Sciences1015-88122222-34362004-07-0171758810.4102/sajems.v7i1.1429451Period of internet usage: An indicator of the buying behaviour of internet users?PJ du Plessis0PG Mostert1EJ North2University of PretoriaUniversity of PretoriaUniversiteit van PretoriaThis article focuses on the experience of the Internet user with regard to purchasing goods and services. A self-administered survey, hosted on a dedicated website, was used as a data collection method and 1005 responses were received. It was found that the period of Internet usage significantly influenced the decision to purchase via the Internet. Another finding was that the period of Internet usage significantly influenced whether those shopping on the Internet searched for, or considered searching for, product and service information online prior to purchasing from non-Internet-based sellers.https://sajems.org/index.php/sajems/article/view/1429 |
| spellingShingle | PJ du Plessis PG Mostert EJ North Period of internet usage: An indicator of the buying behaviour of internet users? South African Journal of Economic and Management Sciences |
| title | Period of internet usage: An indicator of the buying behaviour of internet users? |
| title_full | Period of internet usage: An indicator of the buying behaviour of internet users? |
| title_fullStr | Period of internet usage: An indicator of the buying behaviour of internet users? |
| title_full_unstemmed | Period of internet usage: An indicator of the buying behaviour of internet users? |
| title_short | Period of internet usage: An indicator of the buying behaviour of internet users? |
| title_sort | period of internet usage an indicator of the buying behaviour of internet users |
| url | https://sajems.org/index.php/sajems/article/view/1429 |
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