“We Look Forward to Seeing You”: Air Travel Digital Discourse in the Post-peak Pandemic Period
The unfolding of the Covid-19 crisis has had a detrimental impact on global travel and tourism. In particular, the air transport industry has been affected severely and will need to undergo radical change to still be operating in the aftermath of the pandemic. Within the framework of Corporate Disco...
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| Format: | Article |
| Language: | English |
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Department of Foreign Languages and Literatures at the University of Verona
2021-12-01
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| Series: | Iperstoria |
| Subjects: | |
| Online Access: | https://iperstoria.it/article/view/1061 |
| _version_ | 1819103103058706432 |
|---|---|
| author | Laura Tommaso |
| author_facet | Laura Tommaso |
| author_sort | Laura Tommaso |
| collection | DOAJ |
| description | The unfolding of the Covid-19 crisis has had a detrimental impact on global travel and tourism. In particular, the air transport industry has been affected severely and will need to undergo radical change to still be operating in the aftermath of the pandemic. Within the framework of Corporate Discourse Studies, and relying on a corpus-assisted discourse analysis approach, the current article explores how airlines use online language to neutralize the discourses that create distrust and to highlight their achievements and commitment in order to encourage air travel in the post-peak period. This analysis is meant to empirically contribute to the existing literature on the topic of trust in corporate discourse and communication by shedding some light on the discursive strategies employed by airline companies to (re)construct travel experience in time of crisis. |
| first_indexed | 2024-12-22T01:45:08Z |
| format | Article |
| id | doaj.art-8757d3b9688540cfb73e3a3468dd0050 |
| institution | Directory Open Access Journal |
| issn | 2281-4582 |
| language | English |
| last_indexed | 2024-12-22T01:45:08Z |
| publishDate | 2021-12-01 |
| publisher | Department of Foreign Languages and Literatures at the University of Verona |
| record_format | Article |
| series | Iperstoria |
| spelling | doaj.art-8757d3b9688540cfb73e3a3468dd00502022-12-21T18:43:05ZengDepartment of Foreign Languages and Literatures at the University of VeronaIperstoria2281-45822021-12-0101810.13136/2281-4582/2021.i18.1061917“We Look Forward to Seeing You”: Air Travel Digital Discourse in the Post-peak Pandemic PeriodLaura Tommaso0Università del Piemonte OrientaleThe unfolding of the Covid-19 crisis has had a detrimental impact on global travel and tourism. In particular, the air transport industry has been affected severely and will need to undergo radical change to still be operating in the aftermath of the pandemic. Within the framework of Corporate Discourse Studies, and relying on a corpus-assisted discourse analysis approach, the current article explores how airlines use online language to neutralize the discourses that create distrust and to highlight their achievements and commitment in order to encourage air travel in the post-peak period. This analysis is meant to empirically contribute to the existing literature on the topic of trust in corporate discourse and communication by shedding some light on the discursive strategies employed by airline companies to (re)construct travel experience in time of crisis.https://iperstoria.it/article/view/1061corporate discourseair travel digital discoursediscourse analysiscorpus linguisticscovid-19. |
| spellingShingle | Laura Tommaso “We Look Forward to Seeing You”: Air Travel Digital Discourse in the Post-peak Pandemic Period Iperstoria corporate discourse air travel digital discourse discourse analysis corpus linguistics covid-19. |
| title | “We Look Forward to Seeing You”: Air Travel Digital Discourse in the Post-peak Pandemic Period |
| title_full | “We Look Forward to Seeing You”: Air Travel Digital Discourse in the Post-peak Pandemic Period |
| title_fullStr | “We Look Forward to Seeing You”: Air Travel Digital Discourse in the Post-peak Pandemic Period |
| title_full_unstemmed | “We Look Forward to Seeing You”: Air Travel Digital Discourse in the Post-peak Pandemic Period |
| title_short | “We Look Forward to Seeing You”: Air Travel Digital Discourse in the Post-peak Pandemic Period |
| title_sort | we look forward to seeing you air travel digital discourse in the post peak pandemic period |
| topic | corporate discourse air travel digital discourse discourse analysis corpus linguistics covid-19. |
| url | https://iperstoria.it/article/view/1061 |
| work_keys_str_mv | AT lauratommaso welookforwardtoseeingyouairtraveldigitaldiscourseinthepostpeakpandemicperiod |