Identification of Marketing Strategies Influencing Consumers’ Perception of Healthy Food Products and Triggering Purchasing Decisions

Identification of Marketing Strategies Influencing Consumers’ Perception of Healthy Food Products and Triggering Purchasing Decisions

(1) Background: Marketing and advertising strategies for food products are very diverse and have a differential effect on consumers’ behaviours and attitudes towards products. (2) Objectives: To examine the influence of point-of-purchase (PoP) marketing and advertising strategies and the promotion o...

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Bibliographic Details
Main Authors: María Miquel Vidal, Carmina Castellano-Tejedor
Format: Article
Language:English
Published: MDPI AG 2022-10-01
Series:Businesses
Subjects:
consumer response
healthy food
media advertising
social media advertising
social networks
perception
Online Access:https://www.mdpi.com/2673-7116/2/4/26

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