The Value of Traditional Rural Landscape and Nature Protected Areas in Tourism Demand: A Study on Agritourists’ Preferences
This study focuses on how traditional rural landscape and proximity to a Natura 2000 Site of Community Importance (SCI) might influence consumers’ choice of an agritourism farm for a weekend stay. Data were collected in Umbria region’s (Italy) agritourism farms in 2014 by interviewing 160 tourists....
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| Format: | Article |
| Language: | English |
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International Association for Landscape Ecology, Chapter Germany
2017-11-01
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| Series: | Landscape Online |
| Subjects: | |
| Online Access: | https://www.landscape-online.org/index.php/lo/article/view/27 |
| _version_ | 1818026582569123840 |
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| author | Biancamaria Torquati Tiziano Tempesta Daniel Vecchiato Sonia Venanzi Chiara Paffarini |
| author_facet | Biancamaria Torquati Tiziano Tempesta Daniel Vecchiato Sonia Venanzi Chiara Paffarini |
| author_sort | Biancamaria Torquati |
| collection | DOAJ |
| description | This study focuses on how traditional rural landscape and proximity to a Natura 2000 Site of Community Importance (SCI) might influence consumers’ choice of an agritourism farm for a weekend stay. Data were collected in Umbria region’s (Italy) agritourism farms in 2014 by interviewing 160 tourists. Results from a discrete choice experiment reveal that the most important feature affecting the interviewees’ propensity to pay a premium price to stay in an agritourism farm is the well-preserved traditional landscape (willingness to pay 32.32€/night for two people), followed by the availability of a swimming pool (willingness to pay 20.95€/ night for two people), the proximity to a historical village (willingness to pay 18.37€/night for two people) and, the location in a Natura 2000 SCI (willingness to pay 13.57€/night for two people). Furthermore, the results underline how the preservation of the traditional landscape and protection of the surrounding environment play a strategic role in developing agritourism and provide economic benefits to local communities. |
| first_indexed | 2024-12-10T04:34:18Z |
| format | Article |
| id | doaj.art-87796eb0c9b048b0bac4032e75d6e70a |
| institution | Directory Open Access Journal |
| issn | 1865-1542 |
| language | English |
| last_indexed | 2024-12-10T04:34:18Z |
| publishDate | 2017-11-01 |
| publisher | International Association for Landscape Ecology, Chapter Germany |
| record_format | Article |
| series | Landscape Online |
| spelling | doaj.art-87796eb0c9b048b0bac4032e75d6e70a2022-12-22T02:02:04ZengInternational Association for Landscape Ecology, Chapter GermanyLandscape Online1865-15422017-11-015311810.3097/LO.20175327The Value of Traditional Rural Landscape and Nature Protected Areas in Tourism Demand: A Study on Agritourists’ PreferencesBiancamaria Torquati0Tiziano Tempesta1Daniel Vecchiato2Sonia Venanzi3Chiara Paffarini4University of Perugia, Department of Agricultural, Food and Environmental Sciences, Borgo XX Giugno 74, Perugia, 06121, ItalyUniversity of Padua, Department Land, Environment, Agriculture and Forestry, Via dell'Università 16, Legnaro (PD), 35020, ItalyUniversity of Padua, Department Land, Environment, Agriculture and Forestry, Via dell'Università 16, Legnaro (PD), 35020, ItalyUniversity of Perugia, Department of Agricultural, Food and Environmental Sciences, Borgo XX Giugno 74, Perugia, 06121, ItalyUniversity of Perugia, Department of Agricultural, Food and Environmental Sciences, Borgo XX Giugno 74, Perugia, 06121, ItalyThis study focuses on how traditional rural landscape and proximity to a Natura 2000 Site of Community Importance (SCI) might influence consumers’ choice of an agritourism farm for a weekend stay. Data were collected in Umbria region’s (Italy) agritourism farms in 2014 by interviewing 160 tourists. Results from a discrete choice experiment reveal that the most important feature affecting the interviewees’ propensity to pay a premium price to stay in an agritourism farm is the well-preserved traditional landscape (willingness to pay 32.32€/night for two people), followed by the availability of a swimming pool (willingness to pay 20.95€/ night for two people), the proximity to a historical village (willingness to pay 18.37€/night for two people) and, the location in a Natura 2000 SCI (willingness to pay 13.57€/night for two people). Furthermore, the results underline how the preservation of the traditional landscape and protection of the surrounding environment play a strategic role in developing agritourism and provide economic benefits to local communities.https://www.landscape-online.org/index.php/lo/article/view/27AgritourismBiodiversityDiscrete choice experimentsItalyNatura 2000 sitesTraditional rural landscape |
| spellingShingle | Biancamaria Torquati Tiziano Tempesta Daniel Vecchiato Sonia Venanzi Chiara Paffarini The Value of Traditional Rural Landscape and Nature Protected Areas in Tourism Demand: A Study on Agritourists’ Preferences Landscape Online Agritourism Biodiversity Discrete choice experiments Italy Natura 2000 sites Traditional rural landscape |
| title | The Value of Traditional Rural Landscape and Nature Protected Areas in Tourism Demand: A Study on Agritourists’ Preferences |
| title_full | The Value of Traditional Rural Landscape and Nature Protected Areas in Tourism Demand: A Study on Agritourists’ Preferences |
| title_fullStr | The Value of Traditional Rural Landscape and Nature Protected Areas in Tourism Demand: A Study on Agritourists’ Preferences |
| title_full_unstemmed | The Value of Traditional Rural Landscape and Nature Protected Areas in Tourism Demand: A Study on Agritourists’ Preferences |
| title_short | The Value of Traditional Rural Landscape and Nature Protected Areas in Tourism Demand: A Study on Agritourists’ Preferences |
| title_sort | value of traditional rural landscape and nature protected areas in tourism demand a study on agritourists preferences |
| topic | Agritourism Biodiversity Discrete choice experiments Italy Natura 2000 sites Traditional rural landscape |
| url | https://www.landscape-online.org/index.php/lo/article/view/27 |
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