Communication and building social capital in community supported agriculture

Community supported agriculture (CSA) schemes (programs) provide an alternative means for ob­taining produce, through direct purchase from farms. They are also often driven by a vision of transforming the current mainstream food system and seek to build a community of people who sup­port this visio...

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Main Authors: Ella Furness, Angelina Sanderson Bellamy, Adrian Clear, Samantha Mitchell Finnigan, J. Elliot Meador, Susanna Mills, Alice Milne, Ryan Sharp
Format: Article
Language:English
Published: Lyson Center for Civic Agriculture and Food Systems 2022-11-01
Series:Journal of Agriculture, Food Systems, and Community Development
Subjects:
Online Access:https://www.foodsystemsjournal.org/index.php/fsj/article/view/1120
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author Ella Furness
Angelina Sanderson Bellamy
Adrian Clear
Samantha Mitchell Finnigan
J. Elliot Meador
Susanna Mills
Alice Milne
Ryan Sharp
author_facet Ella Furness
Angelina Sanderson Bellamy
Adrian Clear
Samantha Mitchell Finnigan
J. Elliot Meador
Susanna Mills
Alice Milne
Ryan Sharp
author_sort Ella Furness
collection DOAJ
description Community supported agriculture (CSA) schemes (programs) provide an alternative means for ob­taining produce, through direct purchase from farms. They are also often driven by a vision of transforming the current mainstream food system and seek to build a community of people who sup­port this vision. Social capital refers to the net­works and ties between people and groups and the impact of these ties on access to influence, infor­mation, opportunity, and ability to organize. Social capital is built by CSAs and helps foster and stabi­lize the grassroots agricultural innovations that are needed for the development of sustainable food systems. Using the concept of social capital, we studied communication methods of four CSAs in the UK, examining the interactions between CSAs and their members and within each of their mem­bership groups. We carried out in-depth interviews with 49 CSA members to establish what interac­tions they had with their CSA and with other mem­bers, and analyzed our data thematically to identify the characteristics of interactions that were impor­tant to participants. We consider how our research may benefit CSA organizations by enabling them to learn what their members want and to learn about the varied ways in which members conceptu­alize their experiences of community derived from their membership. We found that the various CSA communication strate­gies, which consist of fre­quent and varying virtual and face-to-face interac­tions, are able to promote development of both bridging and bonding social capital. Over­all, there is a desire for social connec­tion in CSA member­ships. Furthermore, in CSAs where mem­bers can interact easily, there is potential for CSA member­ship to provide mem­bers with communi­cation that is important as a source of both knowl­edge and social connection. CSAs can maximize both social capital and mem­ber satisfaction by using a range of communication media and methods to meet their members’ circumstances and preferences.
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spelling doaj.art-878442d836744665b23e6464e5d9bede2023-09-03T00:59:48ZengLyson Center for Civic Agriculture and Food SystemsJournal of Agriculture, Food Systems, and Community Development2152-08012022-11-0112110.5304/jafscd.2022.121.009Communication and building social capital in community supported agricultureElla Furness0Angelina Sanderson Bellamy1Adrian Clear2Samantha Mitchell Finnigan3J. Elliot Meador4Susanna Mills5Alice Milne6Ryan Sharp7Cardiff UniversityCardiff UniversityNorthumbria UniversityNorthumbria UniversityScotland’s Rural CollegeNewcastle UniversityRothamsted ResearchRothamsted Research Community supported agriculture (CSA) schemes (programs) provide an alternative means for ob­taining produce, through direct purchase from farms. They are also often driven by a vision of transforming the current mainstream food system and seek to build a community of people who sup­port this vision. Social capital refers to the net­works and ties between people and groups and the impact of these ties on access to influence, infor­mation, opportunity, and ability to organize. Social capital is built by CSAs and helps foster and stabi­lize the grassroots agricultural innovations that are needed for the development of sustainable food systems. Using the concept of social capital, we studied communication methods of four CSAs in the UK, examining the interactions between CSAs and their members and within each of their mem­bership groups. We carried out in-depth interviews with 49 CSA members to establish what interac­tions they had with their CSA and with other mem­bers, and analyzed our data thematically to identify the characteristics of interactions that were impor­tant to participants. We consider how our research may benefit CSA organizations by enabling them to learn what their members want and to learn about the varied ways in which members conceptu­alize their experiences of community derived from their membership. We found that the various CSA communication strate­gies, which consist of fre­quent and varying virtual and face-to-face interac­tions, are able to promote development of both bridging and bonding social capital. Over­all, there is a desire for social connec­tion in CSA member­ships. Furthermore, in CSAs where mem­bers can interact easily, there is potential for CSA member­ship to provide mem­bers with communi­cation that is important as a source of both knowl­edge and social connection. CSAs can maximize both social capital and mem­ber satisfaction by using a range of communication media and methods to meet their members’ circumstances and preferences. https://www.foodsystemsjournal.org/index.php/fsj/article/view/1120Alternative Food NetworksCivic Food NetworksCommunicationSocial CapitalCommunity Supported AgricultureFood Systems
spellingShingle Ella Furness
Angelina Sanderson Bellamy
Adrian Clear
Samantha Mitchell Finnigan
J. Elliot Meador
Susanna Mills
Alice Milne
Ryan Sharp
Communication and building social capital in community supported agriculture
Journal of Agriculture, Food Systems, and Community Development
Alternative Food Networks
Civic Food Networks
Communication
Social Capital
Community Supported Agriculture
Food Systems
title Communication and building social capital in community supported agriculture
title_full Communication and building social capital in community supported agriculture
title_fullStr Communication and building social capital in community supported agriculture
title_full_unstemmed Communication and building social capital in community supported agriculture
title_short Communication and building social capital in community supported agriculture
title_sort communication and building social capital in community supported agriculture
topic Alternative Food Networks
Civic Food Networks
Communication
Social Capital
Community Supported Agriculture
Food Systems
url https://www.foodsystemsjournal.org/index.php/fsj/article/view/1120
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