Factors Influencing Technology Acceptance of Drones for Last-Mile Food Deliveries: An Adaptation of the UTAUT2 Model
As the food delivery sector grows in importance, new delivery modes to address service issues, such as costs, swift delivery, and environmental concerns, are being researched. However, research on drone-based food delivery services is still lacking, especially in the Indian context, which the curren...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Hindawi-Wiley
2023-01-01
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| Series: | Human Behavior and Emerging Technologies |
| Online Access: | http://dx.doi.org/10.1155/2023/7399080 |
| _version_ | 1797401087234277376 |
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| author | Asish O. Mathew Srijit Chowdhury Sanjivani Devpura Anasuya K. Lingappa |
| author_facet | Asish O. Mathew Srijit Chowdhury Sanjivani Devpura Anasuya K. Lingappa |
| author_sort | Asish O. Mathew |
| collection | DOAJ |
| description | As the food delivery sector grows in importance, new delivery modes to address service issues, such as costs, swift delivery, and environmental concerns, are being researched. However, research on drone-based food delivery services is still lacking, especially in the Indian context, which the current study aims to address. The study furthered the UTAUT2 model with additional perceived risk and price sensitivity constructs. Quantitative, cross-sectional data was collected nationwide using convenience sampling through online survey questionnaires. The 323 responses were analyzed using the partial least square-structural equation modeling method. The results identified effort expectancy, social influence, and hedonic motivation as significant predictors of attitude and behavioral intention. In an emerging economy with a vast consumer base, this study may offer a preliminary standpoint for understanding the consumer perspective on drone food deliveries. The findings of this study might be necessary for businesses that deal with food delivery logistics as a point of view to formulate successful strategies. |
| first_indexed | 2024-03-09T02:03:53Z |
| format | Article |
| id | doaj.art-8788332088a44bd98c0ea4282e3361f7 |
| institution | Directory Open Access Journal |
| issn | 2578-1863 |
| language | English |
| last_indexed | 2024-03-09T02:03:53Z |
| publishDate | 2023-01-01 |
| publisher | Hindawi-Wiley |
| record_format | Article |
| series | Human Behavior and Emerging Technologies |
| spelling | doaj.art-8788332088a44bd98c0ea4282e3361f72023-12-08T00:00:08ZengHindawi-WileyHuman Behavior and Emerging Technologies2578-18632023-01-01202310.1155/2023/7399080Factors Influencing Technology Acceptance of Drones for Last-Mile Food Deliveries: An Adaptation of the UTAUT2 ModelAsish O. Mathew0Srijit Chowdhury1Sanjivani Devpura2Anasuya K. Lingappa3Manipal Institute of TechnologyManipal Institute of TechnologyManipal Institute of TechnologyManipal Institute of TechnologyAs the food delivery sector grows in importance, new delivery modes to address service issues, such as costs, swift delivery, and environmental concerns, are being researched. However, research on drone-based food delivery services is still lacking, especially in the Indian context, which the current study aims to address. The study furthered the UTAUT2 model with additional perceived risk and price sensitivity constructs. Quantitative, cross-sectional data was collected nationwide using convenience sampling through online survey questionnaires. The 323 responses were analyzed using the partial least square-structural equation modeling method. The results identified effort expectancy, social influence, and hedonic motivation as significant predictors of attitude and behavioral intention. In an emerging economy with a vast consumer base, this study may offer a preliminary standpoint for understanding the consumer perspective on drone food deliveries. The findings of this study might be necessary for businesses that deal with food delivery logistics as a point of view to formulate successful strategies.http://dx.doi.org/10.1155/2023/7399080 |
| spellingShingle | Asish O. Mathew Srijit Chowdhury Sanjivani Devpura Anasuya K. Lingappa Factors Influencing Technology Acceptance of Drones for Last-Mile Food Deliveries: An Adaptation of the UTAUT2 Model Human Behavior and Emerging Technologies |
| title | Factors Influencing Technology Acceptance of Drones for Last-Mile Food Deliveries: An Adaptation of the UTAUT2 Model |
| title_full | Factors Influencing Technology Acceptance of Drones for Last-Mile Food Deliveries: An Adaptation of the UTAUT2 Model |
| title_fullStr | Factors Influencing Technology Acceptance of Drones for Last-Mile Food Deliveries: An Adaptation of the UTAUT2 Model |
| title_full_unstemmed | Factors Influencing Technology Acceptance of Drones for Last-Mile Food Deliveries: An Adaptation of the UTAUT2 Model |
| title_short | Factors Influencing Technology Acceptance of Drones for Last-Mile Food Deliveries: An Adaptation of the UTAUT2 Model |
| title_sort | factors influencing technology acceptance of drones for last mile food deliveries an adaptation of the utaut2 model |
| url | http://dx.doi.org/10.1155/2023/7399080 |
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