MARKETING INVESTIGATION OF THE LIVESTOCK MARKET BY THE EXAMPLE OF IVANO-FRANKIVSK CITY
<p>In the article are the resulted results of one marketing research are of types of small facilities of placing of hotel industry, namely hostels in town Ivano-Frankivsk. It is marked that hostel as an element of hotel business is an important aspect in development of economic activity, finan...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Vasyl Stefanyk Precarpathian National University
2017-08-01
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| Series: | Aktualʹnì Problemi Rozvitku Ekonomìki Regìonu |
| Online Access: | http://journals.pu.if.ua/index.php/aprde/article/view/2206 |
| Summary: | <p>In the article are the resulted results of one marketing research are of types of small facilities of placing of hotel industry, namely hostels in town Ivano-Frankivsk. It is marked that hostel as an element of hotel business is an important aspect in development of economic activity, financial stimulation of city (on the example of Ivano-Frankivsk), update of sphere of economy, mobilizations of human capital which straight influences on development of internal tourism of every territorial subject. Modified need marketing research as a necessary theoretical and practical foundation of argumentation business ideas opening of hostel and forming a system of recommendations to improve its effectiveness in Ivano-Frankivsk.</p> <p><strong>Keywords:</strong> B2C, hotel industry, small accommodation facilities, market research, PESTEL-analysis, hostel.</p><p> </p> |
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| ISSN: | 2313-8246 2518-7589 |