Measuring the Nonmonetary Component of General Value for Goods and Services

The recently introduced theory of general value addresses two distinct components of value: monetary and nonmonetary. The introduction of the nonmonetary component of value helps explain many types of decisions and choices, which were not clearly understood before, and helps with the strategic plann...

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Main Authors: Sergey K. Aityan, Alexey K. Ivanov-Schitz, Eugenia Logunova
Format: Article
Language:English
Published: EconJournals 2017-06-01
Series:International Journal of Economics and Financial Issues
Online Access:https://econjournals.com/index.php/ijefi/article/view/4211
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author Sergey K. Aityan
Alexey K. Ivanov-Schitz
Eugenia Logunova
author_facet Sergey K. Aityan
Alexey K. Ivanov-Schitz
Eugenia Logunova
author_sort Sergey K. Aityan
collection DOAJ
description The recently introduced theory of general value addresses two distinct components of value: monetary and nonmonetary. The introduction of the nonmonetary component of value helps explain many types of decisions and choices, which were not clearly understood before, and helps with the strategic planning and actions. This paper introduces a methodology of measuring nonmonetary value of goods and services in the perception of people. The indifference point between two choices is used to measure the difference of nonmonetary components in terms of the difference of the monetary components with the opposite sign. This method was used to measure relative nonmonetary values (the difference of the monetary components) of various goods and services in the perception of different social groups. Keywords: value, nonmonetary, utility, preference, behavioral economics, decision-making, personal choice Classifications: A130, D01, D03
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spelling doaj.art-87b015578d0447ba86b3c9e95c7e4ed22023-02-15T16:20:15ZengEconJournalsInternational Journal of Economics and Financial Issues2146-41382017-06-0173Measuring the Nonmonetary Component of General Value for Goods and ServicesSergey K. Aityan0Alexey K. Ivanov-SchitzEugenia LogunovaLincoln UniversityThe recently introduced theory of general value addresses two distinct components of value: monetary and nonmonetary. The introduction of the nonmonetary component of value helps explain many types of decisions and choices, which were not clearly understood before, and helps with the strategic planning and actions. This paper introduces a methodology of measuring nonmonetary value of goods and services in the perception of people. The indifference point between two choices is used to measure the difference of nonmonetary components in terms of the difference of the monetary components with the opposite sign. This method was used to measure relative nonmonetary values (the difference of the monetary components) of various goods and services in the perception of different social groups. Keywords: value, nonmonetary, utility, preference, behavioral economics, decision-making, personal choice Classifications: A130, D01, D03 https://econjournals.com/index.php/ijefi/article/view/4211
spellingShingle Sergey K. Aityan
Alexey K. Ivanov-Schitz
Eugenia Logunova
Measuring the Nonmonetary Component of General Value for Goods and Services
International Journal of Economics and Financial Issues
title Measuring the Nonmonetary Component of General Value for Goods and Services
title_full Measuring the Nonmonetary Component of General Value for Goods and Services
title_fullStr Measuring the Nonmonetary Component of General Value for Goods and Services
title_full_unstemmed Measuring the Nonmonetary Component of General Value for Goods and Services
title_short Measuring the Nonmonetary Component of General Value for Goods and Services
title_sort measuring the nonmonetary component of general value for goods and services
url https://econjournals.com/index.php/ijefi/article/view/4211
work_keys_str_mv AT sergeykaityan measuringthenonmonetarycomponentofgeneralvalueforgoodsandservices
AT alexeykivanovschitz measuringthenonmonetarycomponentofgeneralvalueforgoodsandservices
AT eugenialogunova measuringthenonmonetarycomponentofgeneralvalueforgoodsandservices