How service quality, guest trust and guest satisfaction affect a five-star hotel’s reputation in Thailand.
Thailand has climbed in the global tourism ranking to the 10th spot, and is now expected to greet up to 40 million foreign guests in 2019. Given this significance, the authors undertook a study to investigate the opinions of 542 five-star rated hotel guests across six provinces and metropolitan are...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2019-09-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_10_vol_8_5__2019_thailand.pdf |