INTEREST IN PRODUCTIVE WAQF: HOW EFFECTIVE IS PROMOTION AND RELIGIOSITY?

The aim of this research is to analyze the extent of the effectiveness of promotion and religiosity on interest in conducting productive waqf. This research is important to understand the factors influencing interest in productive waqf in Makassar City. The research results show that although parti...

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Main Authors: Muhammad Resha Satyawicaksana, Abdul Razak Munir, Mursalim Nohong
Format: Article
Language:English
Published: Universitas Kristen Indonesian Paulus 2024-01-01
Series:Accounting Profession Journal (APAJI)
Subjects:
Online Access:https://ojsapaji.org/index.php/apaji/article/view/175
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author Muhammad Resha Satyawicaksana
Abdul Razak Munir
Mursalim Nohong
author_facet Muhammad Resha Satyawicaksana
Abdul Razak Munir
Mursalim Nohong
author_sort Muhammad Resha Satyawicaksana
collection DOAJ
description The aim of this research is to analyze the extent of the effectiveness of promotion and religiosity on interest in conducting productive waqf. This research is important to understand the factors influencing interest in productive waqf in Makassar City. The research results show that although partial religiosity did not exert a significant influence on the interest of productive endowments in Makassar City, it did suggest that other variables, such as promotion, interact and impact each other. Under these circumstances, religiosity may not be strong enough as the sole factor to encourage interest in productive endowments. However, when these two factors are combined with effective promotional efforts, they together increase awareness and understanding of productive endowments, as well as increase religious and social encouragement to participate. This suggests that in the context of Makassar, a combination of social, religious, and promotional information factors may be sufficient to drive interest.
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spelling doaj.art-87b93c4e3fa0403888e675463126eb872024-01-05T10:15:17ZengUniversitas Kristen Indonesian PaulusAccounting Profession Journal (APAJI)2715-76952686-00582024-01-015110.35593/apaji.v5i1.175INTEREST IN PRODUCTIVE WAQF: HOW EFFECTIVE IS PROMOTION AND RELIGIOSITY?Muhammad Resha Satyawicaksana0Abdul Razak Munir1Mursalim Nohong2Program Magister Manajemen, Universitas HasanuddinFakultas Ekonomi dan Bisnis, Universitas Hasanuddin Fakultas Ekonomi dan Bisnis, Universitas Hasanuddin The aim of this research is to analyze the extent of the effectiveness of promotion and religiosity on interest in conducting productive waqf. This research is important to understand the factors influencing interest in productive waqf in Makassar City. The research results show that although partial religiosity did not exert a significant influence on the interest of productive endowments in Makassar City, it did suggest that other variables, such as promotion, interact and impact each other. Under these circumstances, religiosity may not be strong enough as the sole factor to encourage interest in productive endowments. However, when these two factors are combined with effective promotional efforts, they together increase awareness and understanding of productive endowments, as well as increase religious and social encouragement to participate. This suggests that in the context of Makassar, a combination of social, religious, and promotional information factors may be sufficient to drive interest. https://ojsapaji.org/index.php/apaji/article/view/175PromotionReligiosityInterest in Productive Waqf
spellingShingle Muhammad Resha Satyawicaksana
Abdul Razak Munir
Mursalim Nohong
INTEREST IN PRODUCTIVE WAQF: HOW EFFECTIVE IS PROMOTION AND RELIGIOSITY?
Accounting Profession Journal (APAJI)
Promotion
Religiosity
Interest in Productive Waqf
title INTEREST IN PRODUCTIVE WAQF: HOW EFFECTIVE IS PROMOTION AND RELIGIOSITY?
title_full INTEREST IN PRODUCTIVE WAQF: HOW EFFECTIVE IS PROMOTION AND RELIGIOSITY?
title_fullStr INTEREST IN PRODUCTIVE WAQF: HOW EFFECTIVE IS PROMOTION AND RELIGIOSITY?
title_full_unstemmed INTEREST IN PRODUCTIVE WAQF: HOW EFFECTIVE IS PROMOTION AND RELIGIOSITY?
title_short INTEREST IN PRODUCTIVE WAQF: HOW EFFECTIVE IS PROMOTION AND RELIGIOSITY?
title_sort interest in productive waqf how effective is promotion and religiosity
topic Promotion
Religiosity
Interest in Productive Waqf
url https://ojsapaji.org/index.php/apaji/article/view/175
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AT abdulrazakmunir interestinproductivewaqfhoweffectiveispromotionandreligiosity
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