Teaching, Engaging, and Motivating Learners Online Through Weekly, Tailored, and Relevant Communication

Engaging and motivating learners to successfully complete their studies are crucial elements for the success of distance educators around the world. The researchers’ AIM newsletter, which is formatted in accordance with motivational learning theory, has been delivered to first-year learners in econo...

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Bibliographic Details
Main Authors: Andy Kenah, Catherine Nash
Format: Article
Language:English
Published: Flexible Learning Association of New Zealand 2023-02-01
Series:Journal of Open, Flexible and Distance Learning
Subjects:
Online Access:http://www.jofdl.nz/index.php/JOFDL/article/view/559
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author Andy Kenah
Catherine Nash
author_facet Andy Kenah
Catherine Nash
author_sort Andy Kenah
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description Engaging and motivating learners to successfully complete their studies are crucial elements for the success of distance educators around the world. The researchers’ AIM newsletter, which is formatted in accordance with motivational learning theory, has been delivered to first-year learners in economics at Open Polytechnic of New Zealand from 2010 to 2022. AIM is an acronym for Academic content, Information for the course, and Motivation— three critical elements that are required to meet the challenges of effective online course facilitation. This paper uses Keller’s IMMS to evaluate the learner’s perspective of the AIM newsletter. Results show that learners consider AIM newsletter attracts the learner’s attention and provides relevant links between theory and current world examples, linking the learner’s own experiences, increasing their confidence in the course, and providing overall satisfaction with the learning experience. In essence, AIM newsletter provides an effective and efficient method of delivering and motivating learners throughout their studies.
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spelling doaj.art-87c725a156e840b998dcbf6d866321ab2023-02-26T08:25:37ZengFlexible Learning Association of New ZealandJournal of Open, Flexible and Distance Learning1179-76651179-76732023-02-01262Teaching, Engaging, and Motivating Learners Online Through Weekly, Tailored, and Relevant CommunicationAndy Kenah0Catherine Nash1Open Polytechnic of New ZealandOpen Polytechnic of New ZealandEngaging and motivating learners to successfully complete their studies are crucial elements for the success of distance educators around the world. The researchers’ AIM newsletter, which is formatted in accordance with motivational learning theory, has been delivered to first-year learners in economics at Open Polytechnic of New Zealand from 2010 to 2022. AIM is an acronym for Academic content, Information for the course, and Motivation— three critical elements that are required to meet the challenges of effective online course facilitation. This paper uses Keller’s IMMS to evaluate the learner’s perspective of the AIM newsletter. Results show that learners consider AIM newsletter attracts the learner’s attention and provides relevant links between theory and current world examples, linking the learner’s own experiences, increasing their confidence in the course, and providing overall satisfaction with the learning experience. In essence, AIM newsletter provides an effective and efficient method of delivering and motivating learners throughout their studies. http://www.jofdl.nz/index.php/JOFDL/article/view/559online learningmotivationmotivational emailsARCSengagee-learning
spellingShingle Andy Kenah
Catherine Nash
Teaching, Engaging, and Motivating Learners Online Through Weekly, Tailored, and Relevant Communication
Journal of Open, Flexible and Distance Learning
online learning
motivation
motivational emails
ARCS
engage
e-learning
title Teaching, Engaging, and Motivating Learners Online Through Weekly, Tailored, and Relevant Communication
title_full Teaching, Engaging, and Motivating Learners Online Through Weekly, Tailored, and Relevant Communication
title_fullStr Teaching, Engaging, and Motivating Learners Online Through Weekly, Tailored, and Relevant Communication
title_full_unstemmed Teaching, Engaging, and Motivating Learners Online Through Weekly, Tailored, and Relevant Communication
title_short Teaching, Engaging, and Motivating Learners Online Through Weekly, Tailored, and Relevant Communication
title_sort teaching engaging and motivating learners online through weekly tailored and relevant communication
topic online learning
motivation
motivational emails
ARCS
engage
e-learning
url http://www.jofdl.nz/index.php/JOFDL/article/view/559
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