PENGARUH CITRA MEREK DAN CITRA PENGECER TERHADAP RESPON MEREK DAN RESPON PENGECER MELALUI KEPUASAN MEREK DAN KEPUASAN PENGECER

PENGARUH CITRA MEREK DAN CITRA PENGECER TERHADAP RESPON MEREK DAN RESPON PENGECER MELALUI KEPUASAN MEREK DAN KEPUASAN PENGECER

This research tries to compare brand image electronic products and store image to brand responses and store responses through brand satisfaction and customer store- satisfaction. The dominating existence of brand image and store image where customers buy the product. The result of this research show...

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Bibliographic Details
Main Authors: Didit Darmawan, Pantja Djati
Format: Article
Language:Indonesian
Published: Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya 2018-09-01
Series:Ekuitas: Jurnal Ekonomi dan Keuangan
Subjects:
brand image
store image
brand satisfaction
customer store-satisfaction
brand responses
store responses.
Online Access:https://ejournal.stiesia.ac.id/ekuitas/article/view/293

Internet

https://ejournal.stiesia.ac.id/ekuitas/article/view/293

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