Scottish young people's perceptions of standardised packs - a qualitative study

Background Standardised cigarette packs were introduced into the UK in May 2016. Retailers could sell old stock until May 2017 after which only the sale of cigarettes and tobacco in standardised packs was allowed. As in Australia, pack shape, colour, opening mechanism and font are regulated, togeth...

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Main Authors: Andy Macgregor, Amanda Amos, Catherine Best, Douglas Eadie, Jamie Pearce, Martine Stead, Sally Haw
Format: Article
Language:English
Published: European Publishing 2018-03-01
Series:Tobacco Induced Diseases
Subjects:
Online Access:http://www.journalssystem.com/tid/Scottish-young-people-s-perceptions-of-standardised-packs-a-qualitative-study,84253,0,2.html
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author Andy Macgregor
Amanda Amos
Catherine Best
Douglas Eadie
Jamie Pearce
Martine Stead
Sally Haw
author_facet Andy Macgregor
Amanda Amos
Catherine Best
Douglas Eadie
Jamie Pearce
Martine Stead
Sally Haw
author_sort Andy Macgregor
collection DOAJ
description Background Standardised cigarette packs were introduced into the UK in May 2016. Retailers could sell old stock until May 2017 after which only the sale of cigarettes and tobacco in standardised packs was allowed. As in Australia, pack shape, colour, opening mechanism and font are regulated, together with the size and position of health warnings and number of cigarettes in a pack. This paper explores Scottish young people's awareness of and views about standardised packs in Spring 2017. Methods The DISPLAY study is a five year study established to evaluate the national tobacco point-of sale (POS) promotions ban in four communities in Scotland. This paper is based on the qualitative component, annual focus groups carried out with Secondary 2 (13 year olds) and Secondary 4 (15 year olds) students in four secondary schools. 16 groups (82 students) convened in February - March 2017 explored students' perceptions of standardised packaging. Results There was a high level of awareness of standardised packs prior to their full implementation. Smokers had bought them, and they and other participants had seen them in possession of friends and family members, and in litter. Participants' views of the new packaging were generally negative, described as unappealing and depressing, particularly the pictorial health warnings. Packs were compared unfavourably with previous non-standardised versions. However, there was no consensus on their likely impact. Some participants argued that their impact would be widespread, while others thought that any impact would be confined to young non/occasional smokers and that established smokers would be unaffected. Conclusions In early 2017 young people in Scotland had high awareness and knowledge of standardised tobacco packs before their full implementation. Despite differing views about their likely impact on youth smoking, participants irrespective of smoking status overwhelmingly regarded them as unattractive and less appealing than non-standardised packs.
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spelling doaj.art-87e6e060e0964380b83bd608ca7babc62022-12-21T23:28:24ZengEuropean PublishingTobacco Induced Diseases1617-96252018-03-0116110.18332/tid/8425384253Scottish young people's perceptions of standardised packs - a qualitative studyAndy Macgregor0Amanda Amos1Catherine Best2Douglas Eadie3Jamie Pearce4Martine Stead5Sally Haw6ScotCen Social Research, United KingdomUniversity of Edinburgh, Usher Institute of Population Health Sciences and Informatics, United KingdomUniversity of Stirling, United KingdomUniversity of Stirling, United KingdomUniversity of Edinburgh, United KingdomUniversity of Stirling, United KingdomUniversity of Stirling, United KingdomBackground Standardised cigarette packs were introduced into the UK in May 2016. Retailers could sell old stock until May 2017 after which only the sale of cigarettes and tobacco in standardised packs was allowed. As in Australia, pack shape, colour, opening mechanism and font are regulated, together with the size and position of health warnings and number of cigarettes in a pack. This paper explores Scottish young people's awareness of and views about standardised packs in Spring 2017. Methods The DISPLAY study is a five year study established to evaluate the national tobacco point-of sale (POS) promotions ban in four communities in Scotland. This paper is based on the qualitative component, annual focus groups carried out with Secondary 2 (13 year olds) and Secondary 4 (15 year olds) students in four secondary schools. 16 groups (82 students) convened in February - March 2017 explored students' perceptions of standardised packaging. Results There was a high level of awareness of standardised packs prior to their full implementation. Smokers had bought them, and they and other participants had seen them in possession of friends and family members, and in litter. Participants' views of the new packaging were generally negative, described as unappealing and depressing, particularly the pictorial health warnings. Packs were compared unfavourably with previous non-standardised versions. However, there was no consensus on their likely impact. Some participants argued that their impact would be widespread, while others thought that any impact would be confined to young non/occasional smokers and that established smokers would be unaffected. Conclusions In early 2017 young people in Scotland had high awareness and knowledge of standardised tobacco packs before their full implementation. Despite differing views about their likely impact on youth smoking, participants irrespective of smoking status overwhelmingly regarded them as unattractive and less appealing than non-standardised packs.http://www.journalssystem.com/tid/Scottish-young-people-s-perceptions-of-standardised-packs-a-qualitative-study,84253,0,2.htmlWCTOH
spellingShingle Andy Macgregor
Amanda Amos
Catherine Best
Douglas Eadie
Jamie Pearce
Martine Stead
Sally Haw
Scottish young people's perceptions of standardised packs - a qualitative study
Tobacco Induced Diseases
WCTOH
title Scottish young people's perceptions of standardised packs - a qualitative study
title_full Scottish young people's perceptions of standardised packs - a qualitative study
title_fullStr Scottish young people's perceptions of standardised packs - a qualitative study
title_full_unstemmed Scottish young people's perceptions of standardised packs - a qualitative study
title_short Scottish young people's perceptions of standardised packs - a qualitative study
title_sort scottish young people s perceptions of standardised packs a qualitative study
topic WCTOH
url http://www.journalssystem.com/tid/Scottish-young-people-s-perceptions-of-standardised-packs-a-qualitative-study,84253,0,2.html
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