Creating the demand for tobacco cessation - an innovative approach to attract tobacco users contemplating to quit
Background According to GATS 2, of the 28.6% tobacco users, 55% smokers and 50% smokeless tobacco users were contemplating to quit. Despite taking various measures, the number of tobacco users approaching tobacco cessation clinics is negligible in India. Moreover, the higher dropout and low quit ra...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
European Publishing
2018-03-01
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| Series: | Tobacco Induced Diseases |
| Subjects: | |
| Online Access: | http://www.journalssystem.com/tid/Creating-the-demand-for-tobacco-cessation-an-innovative-approach-to-attract-tobacco,84189,0,2.html |
| _version_ | 1819052168258256896 |
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| author | Divyarajprabhakar Subramani Vidhubala Elangovan Surendran Verraiah Sundar Chidambaram |
| author_facet | Divyarajprabhakar Subramani Vidhubala Elangovan Surendran Verraiah Sundar Chidambaram |
| author_sort | Divyarajprabhakar Subramani |
| collection | DOAJ |
| description | Background
According to GATS 2, of the 28.6% tobacco users, 55%
smokers and 50% smokeless tobacco users were contemplating to quit. Despite
taking various measures, the number of tobacco users approaching tobacco
cessation clinics is negligible in India. Moreover, the higher dropout and low quit
rate was a concern. Therefore, an innovative concept named 'Dine with a Star'
to attract the tobacco users contemplating to quit, was designed and its
outcome is presented.
Methods
A video message by three celebrities inviting tobacco
users willing to quit, to register through missed call was developed and
circulated through social media. An opportunity to dine with celebrities was
announced for those who quit. The same message was placed as hoardings in four
prominent places in Chennai city. The users who gave missed calls (n=115) were
contacted and their demographic details including tobacco usage history were
collected. A set quit date was announced and they were instructed to stay
abstained from the day. The clients were motivated through text messages and
real-time counselling over telephone, based on the need.
Results
Of the registered users, 56 (48%) had reported to have
quit. Of them, 21 (37.5%) relapsed and 35 (62.5%) had quit. The quit status was
confirmed using urine cotinine test. The successful quitters were invited to
dine with celebrities. Although, the attractive message motivated them to
register, they reported that the regular support offered over phone (self-help
tips and motivational text messages) helped to maintain their quit status.
Conclusions
This innovative cost effective approach achieved a
highest quit rate when compared to the routine behavioral and pharmacological
interventions as reported in the literature. In low resource countries like
India, considering the large number of tobacco users, innovative approaches
like this would bring results in reducing the tobacco related mortality and
morbidity. |
| first_indexed | 2024-12-21T12:15:33Z |
| format | Article |
| id | doaj.art-87ec50be56354ea6a932c59ae6dcb071 |
| institution | Directory Open Access Journal |
| issn | 1617-9625 |
| language | English |
| last_indexed | 2024-12-21T12:15:33Z |
| publishDate | 2018-03-01 |
| publisher | European Publishing |
| record_format | Article |
| series | Tobacco Induced Diseases |
| spelling | doaj.art-87ec50be56354ea6a932c59ae6dcb0712022-12-21T19:04:27ZengEuropean PublishingTobacco Induced Diseases1617-96252018-03-0116110.18332/tid/8418984189Creating the demand for tobacco cessation - an innovative approach to attract tobacco users contemplating to quitDivyarajprabhakar Subramani0Vidhubala Elangovan1Surendran Verraiah2Sundar Chidambaram3Cancer Institute (WIA), Psycho oncology, IndiaCancer Institute (WIA), Psycho oncology, IndiaCancer Institute (WIA), Psycho oncology, IndiaCancer Institute (WIA), Psycho oncology, IndiaBackground According to GATS 2, of the 28.6% tobacco users, 55% smokers and 50% smokeless tobacco users were contemplating to quit. Despite taking various measures, the number of tobacco users approaching tobacco cessation clinics is negligible in India. Moreover, the higher dropout and low quit rate was a concern. Therefore, an innovative concept named 'Dine with a Star' to attract the tobacco users contemplating to quit, was designed and its outcome is presented. Methods A video message by three celebrities inviting tobacco users willing to quit, to register through missed call was developed and circulated through social media. An opportunity to dine with celebrities was announced for those who quit. The same message was placed as hoardings in four prominent places in Chennai city. The users who gave missed calls (n=115) were contacted and their demographic details including tobacco usage history were collected. A set quit date was announced and they were instructed to stay abstained from the day. The clients were motivated through text messages and real-time counselling over telephone, based on the need. Results Of the registered users, 56 (48%) had reported to have quit. Of them, 21 (37.5%) relapsed and 35 (62.5%) had quit. The quit status was confirmed using urine cotinine test. The successful quitters were invited to dine with celebrities. Although, the attractive message motivated them to register, they reported that the regular support offered over phone (self-help tips and motivational text messages) helped to maintain their quit status. Conclusions This innovative cost effective approach achieved a highest quit rate when compared to the routine behavioral and pharmacological interventions as reported in the literature. In low resource countries like India, considering the large number of tobacco users, innovative approaches like this would bring results in reducing the tobacco related mortality and morbidity.http://www.journalssystem.com/tid/Creating-the-demand-for-tobacco-cessation-an-innovative-approach-to-attract-tobacco,84189,0,2.htmlWCTOH |
| spellingShingle | Divyarajprabhakar Subramani Vidhubala Elangovan Surendran Verraiah Sundar Chidambaram Creating the demand for tobacco cessation - an innovative approach to attract tobacco users contemplating to quit Tobacco Induced Diseases WCTOH |
| title | Creating the demand for tobacco cessation - an innovative approach to attract tobacco users contemplating to quit |
| title_full | Creating the demand for tobacco cessation - an innovative approach to attract tobacco users contemplating to quit |
| title_fullStr | Creating the demand for tobacco cessation - an innovative approach to attract tobacco users contemplating to quit |
| title_full_unstemmed | Creating the demand for tobacco cessation - an innovative approach to attract tobacco users contemplating to quit |
| title_short | Creating the demand for tobacco cessation - an innovative approach to attract tobacco users contemplating to quit |
| title_sort | creating the demand for tobacco cessation an innovative approach to attract tobacco users contemplating to quit |
| topic | WCTOH |
| url | http://www.journalssystem.com/tid/Creating-the-demand-for-tobacco-cessation-an-innovative-approach-to-attract-tobacco,84189,0,2.html |
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