OPTIMALISASI DIGITAL MARKETING PASCA PANDEMI COVID-19 PADA PELAKU UMKM KAWASAN WISATA UNIT BANJARAN YOGYAKARTA
Micro, Small and Medium Enterprises (MSMEs) in the Banjaran Unit area of Guwosari District, Bantul, Yogyakarta, which are engaged in the culinary business, became collaborators in this activity. MSMEs have problems in the marketing process which is still very basic and conventional, and lack of unde...
| Main Authors: | , , , , , , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Lembaga Penelitian dan Pengabdian Masyarakat (LP2M) Universitas Ibrahimy
2023-04-01
|
| Series: | As-Sidanah |
| Subjects: | |
| Online Access: | https://journal.ibrahimy.ac.id/index.php/assidanah/article/view/2562 |
| _version_ | 1797821638182436864 |
|---|---|
| author | Novi Febriyanti Nuriya Luthfiana Nurlaili Rohmah Siti Solehah Rofiq Burhannudin Nadya Safia Bilqis Ardhani Prakoso Devia Citra Nagari Muhammad Shalahudin Arrasyid Aam Indri Febriyanti Setio Budi |
| author_facet | Novi Febriyanti Nuriya Luthfiana Nurlaili Rohmah Siti Solehah Rofiq Burhannudin Nadya Safia Bilqis Ardhani Prakoso Devia Citra Nagari Muhammad Shalahudin Arrasyid Aam Indri Febriyanti Setio Budi |
| author_sort | Novi Febriyanti |
| collection | DOAJ |
| description | Micro, Small and Medium Enterprises (MSMEs) in the Banjaran Unit area of Guwosari District, Bantul, Yogyakarta, which are engaged in the culinary business, became collaborators in this activity. MSMEs have problems in the marketing process which is still very basic and conventional, and lack of understanding of financial records. Thus, the author offers guidance on how to manage digital media effectively, as well as how to create financial reports and business accounts on platforms such as Instagram and Linktree and ledgers as a financial recording site. The technique used is a qualitative approach based on outreach, discussion, and providing instructions on how to register an account on digital media and manage the account. The results of this activity indicate that periodic assistance is necessary so that digital marketing tactics can be used effectively and optimally in assisting marketing efforts and boosting sales to MSME companies. Suggestions were made by the activity implementing team so that more MSMEs would receive assistance on the benefits of digital marketing for their businesses. This will be very helpful in encouraging an understanding of digital marketing regarding the steps taken, creating and managing social media applications more optimally for business development. |
| first_indexed | 2024-03-13T09:55:43Z |
| format | Article |
| id | doaj.art-87ed87a8db8d47d1a24fe4ee8f053631 |
| institution | Directory Open Access Journal |
| issn | 2656-5161 2686-0643 |
| language | English |
| last_indexed | 2024-03-13T09:55:43Z |
| publishDate | 2023-04-01 |
| publisher | Lembaga Penelitian dan Pengabdian Masyarakat (LP2M) Universitas Ibrahimy |
| record_format | Article |
| series | As-Sidanah |
| spelling | doaj.art-87ed87a8db8d47d1a24fe4ee8f0536312023-05-24T01:46:33ZengLembaga Penelitian dan Pengabdian Masyarakat (LP2M) Universitas IbrahimyAs-Sidanah2656-51612686-06432023-04-015118820110.35316/assidanah.v5i1.188-2012562OPTIMALISASI DIGITAL MARKETING PASCA PANDEMI COVID-19 PADA PELAKU UMKM KAWASAN WISATA UNIT BANJARAN YOGYAKARTANovi Febriyanti0Nuriya Luthfiana1Nurlaili Rohmah2Siti Solehah3Rofiq Burhannudin4Nadya Safia Bilqis5Ardhani Prakoso6Devia Citra Nagari7Muhammad Shalahudin Arrasyid8Aam Indri Febriyanti9Setio Budi10Universitas Alma Ata Yogyakarta, Yogyakarta, IndonesiaUniversitas Alma Ata Yogyakarta, Yogyakarta, IndonesiaUniversitas Alma Ata Yogyakarta, Yogyakarta, IndonesiaUniversitas Alma Ata Yogyakarta, Yogyakarta, IndonesiaUniversitas Alma Ata Yogyakarta, Yogyakarta, IndonesiaUniversitas Alma Ata Yogyakarta, Yogyakarta, IndonesiaUniversitas Alma Ata Yogyakarta, Yogyakarta, IndonesiaUniversitas Alma Ata Yogyakarta, Yogyakarta, IndonesiaUniversitas Alma Ata Yogyakarta, Yogyakarta, IndonesiaUniversitas Alma Ata Yogyakarta, Yogyakarta, IndonesiaUniversitas Alma Ata Yogyakarta, Yogyakarta, IndonesiaMicro, Small and Medium Enterprises (MSMEs) in the Banjaran Unit area of Guwosari District, Bantul, Yogyakarta, which are engaged in the culinary business, became collaborators in this activity. MSMEs have problems in the marketing process which is still very basic and conventional, and lack of understanding of financial records. Thus, the author offers guidance on how to manage digital media effectively, as well as how to create financial reports and business accounts on platforms such as Instagram and Linktree and ledgers as a financial recording site. The technique used is a qualitative approach based on outreach, discussion, and providing instructions on how to register an account on digital media and manage the account. The results of this activity indicate that periodic assistance is necessary so that digital marketing tactics can be used effectively and optimally in assisting marketing efforts and boosting sales to MSME companies. Suggestions were made by the activity implementing team so that more MSMEs would receive assistance on the benefits of digital marketing for their businesses. This will be very helpful in encouraging an understanding of digital marketing regarding the steps taken, creating and managing social media applications more optimally for business development.https://journal.ibrahimy.ac.id/index.php/assidanah/article/view/2562digital marketingumkmmarketing strategybusinesscovid-19 |
| spellingShingle | Novi Febriyanti Nuriya Luthfiana Nurlaili Rohmah Siti Solehah Rofiq Burhannudin Nadya Safia Bilqis Ardhani Prakoso Devia Citra Nagari Muhammad Shalahudin Arrasyid Aam Indri Febriyanti Setio Budi OPTIMALISASI DIGITAL MARKETING PASCA PANDEMI COVID-19 PADA PELAKU UMKM KAWASAN WISATA UNIT BANJARAN YOGYAKARTA As-Sidanah digital marketing umkm marketing strategy business covid-19 |
| title | OPTIMALISASI DIGITAL MARKETING PASCA PANDEMI COVID-19 PADA PELAKU UMKM KAWASAN WISATA UNIT BANJARAN YOGYAKARTA |
| title_full | OPTIMALISASI DIGITAL MARKETING PASCA PANDEMI COVID-19 PADA PELAKU UMKM KAWASAN WISATA UNIT BANJARAN YOGYAKARTA |
| title_fullStr | OPTIMALISASI DIGITAL MARKETING PASCA PANDEMI COVID-19 PADA PELAKU UMKM KAWASAN WISATA UNIT BANJARAN YOGYAKARTA |
| title_full_unstemmed | OPTIMALISASI DIGITAL MARKETING PASCA PANDEMI COVID-19 PADA PELAKU UMKM KAWASAN WISATA UNIT BANJARAN YOGYAKARTA |
| title_short | OPTIMALISASI DIGITAL MARKETING PASCA PANDEMI COVID-19 PADA PELAKU UMKM KAWASAN WISATA UNIT BANJARAN YOGYAKARTA |
| title_sort | optimalisasi digital marketing pasca pandemi covid 19 pada pelaku umkm kawasan wisata unit banjaran yogyakarta |
| topic | digital marketing umkm marketing strategy business covid-19 |
| url | https://journal.ibrahimy.ac.id/index.php/assidanah/article/view/2562 |
| work_keys_str_mv | AT novifebriyanti optimalisasidigitalmarketingpascapandemicovid19padapelakuumkmkawasanwisataunitbanjaranyogyakarta AT nuriyaluthfiana optimalisasidigitalmarketingpascapandemicovid19padapelakuumkmkawasanwisataunitbanjaranyogyakarta AT nurlailirohmah optimalisasidigitalmarketingpascapandemicovid19padapelakuumkmkawasanwisataunitbanjaranyogyakarta AT sitisolehah optimalisasidigitalmarketingpascapandemicovid19padapelakuumkmkawasanwisataunitbanjaranyogyakarta AT rofiqburhannudin optimalisasidigitalmarketingpascapandemicovid19padapelakuumkmkawasanwisataunitbanjaranyogyakarta AT nadyasafiabilqis optimalisasidigitalmarketingpascapandemicovid19padapelakuumkmkawasanwisataunitbanjaranyogyakarta AT ardhaniprakoso optimalisasidigitalmarketingpascapandemicovid19padapelakuumkmkawasanwisataunitbanjaranyogyakarta AT deviacitranagari optimalisasidigitalmarketingpascapandemicovid19padapelakuumkmkawasanwisataunitbanjaranyogyakarta AT muhammadshalahudinarrasyid optimalisasidigitalmarketingpascapandemicovid19padapelakuumkmkawasanwisataunitbanjaranyogyakarta AT aamindrifebriyanti optimalisasidigitalmarketingpascapandemicovid19padapelakuumkmkawasanwisataunitbanjaranyogyakarta AT setiobudi optimalisasidigitalmarketingpascapandemicovid19padapelakuumkmkawasanwisataunitbanjaranyogyakarta |