OPTIMALISASI DIGITAL MARKETING PASCA PANDEMI COVID-19 PADA PELAKU UMKM KAWASAN WISATA UNIT BANJARAN YOGYAKARTA

OPTIMALISASI DIGITAL MARKETING PASCA PANDEMI COVID-19 PADA PELAKU UMKM KAWASAN WISATA UNIT BANJARAN YOGYAKARTA

Micro, Small and Medium Enterprises (MSMEs) in the Banjaran Unit area of Guwosari District, Bantul, Yogyakarta, which are engaged in the culinary business, became collaborators in this activity. MSMEs have problems in the marketing process which is still very basic and conventional, and lack of unde...

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Bibliographic Details
Main Authors: Novi Febriyanti, Nuriya Luthfiana, Nurlaili Rohmah, Siti Solehah, Rofiq Burhannudin, Nadya Safia Bilqis, Ardhani Prakoso, Devia Citra Nagari, Muhammad Shalahudin Arrasyid, Aam Indri Febriyanti, Setio Budi
Format: Article
Language:English
Published: Lembaga Penelitian dan Pengabdian Masyarakat (LP2M) Universitas Ibrahimy 2023-04-01
Series:As-Sidanah
Subjects:
digital marketing
umkm
marketing strategy
business
covid-19
Online Access:https://journal.ibrahimy.ac.id/index.php/assidanah/article/view/2562

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