THE ROLE OF RELATIONSHIP MARKETING AND SHARIAH COMPLIANCE ON CUSTOMERS’ LOYALTY IN ISLAMIC MICROFINANCE
The purpose of this research is to examine and analize the effect of relationship marketing and shariah compliance on customers’ satisfaction and loyalty. This research is a survey research which used a quantitative approach. The data were obtained from 185 respondents by using convenience sampling...
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| Format: | Article |
| Language: | English |
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Institut Agama Islam Negeri (IAIN) Salatiga
2016-07-01
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| Series: | Inferensi Jurnal Penelitian Sosial Keagamaan |
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| Online Access: | http://inferensi.iainsalatiga.ac.id/index.php/inferensi/article/view/469 |