The impact of culture and strategic orientation on service innovation capability: Evidence from banking industry
This paper presents a study to measure the effects of culture and strategic orientation on service innovation capabilities on selected banks in province of Alborz, Iran. The survey uses a questionnaire consists of 40 questions where 5 questions are associated with service innovation, 11 questions ar...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2015-12-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol5/msl_2015_109.pdf |
| _version_ | 1818824556790415360 |
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| author | Akbar Hassanpour Seyedeh Khadijeh Mirfallahi |
| author_facet | Akbar Hassanpour Seyedeh Khadijeh Mirfallahi |
| author_sort | Akbar Hassanpour |
| collection | DOAJ |
| description | This paper presents a study to measure the effects of culture and strategic orientation on service innovation capabilities on selected banks in province of Alborz, Iran. The survey uses a questionnaire consists of 40 questions where 5 questions are associated with service innovation, 11 questions are related to strategic orientation and 24 questions measures organizational culture. Cronbach alpha for service innovation capabilities, strategic orientation and organizational culture were 0.73, 0.84 and 0.91, respectively. Using structural equation modeling as well as regression technique, the study has determined that organizational culture influences positively on structural orientation (β = 0.6, t-value = 13.56), organizational culture influences positively on service innovation capability (β = 0.43, t-value = 8.73) and finally structural orientation influences positively on service innovation capability (β = 0.35, t-value = 7.22). |
| first_indexed | 2024-12-18T23:57:45Z |
| format | Article |
| id | doaj.art-8807c7963a464abba3f882420c1e1d1b |
| institution | Directory Open Access Journal |
| issn | 1923-2934 1923-9343 |
| language | English |
| last_indexed | 2024-12-18T23:57:45Z |
| publishDate | 2015-12-01 |
| publisher | Growing Science |
| record_format | Article |
| series | Management Science Letters |
| spelling | doaj.art-8807c7963a464abba3f882420c1e1d1b2022-12-21T20:46:36ZengGrowing ScienceManagement Science Letters1923-29341923-93432015-12-015121047105210.5267/j.msl.2015.11.001The impact of culture and strategic orientation on service innovation capability: Evidence from banking industryAkbar HassanpourSeyedeh Khadijeh MirfallahiThis paper presents a study to measure the effects of culture and strategic orientation on service innovation capabilities on selected banks in province of Alborz, Iran. The survey uses a questionnaire consists of 40 questions where 5 questions are associated with service innovation, 11 questions are related to strategic orientation and 24 questions measures organizational culture. Cronbach alpha for service innovation capabilities, strategic orientation and organizational culture were 0.73, 0.84 and 0.91, respectively. Using structural equation modeling as well as regression technique, the study has determined that organizational culture influences positively on structural orientation (β = 0.6, t-value = 13.56), organizational culture influences positively on service innovation capability (β = 0.43, t-value = 8.73) and finally structural orientation influences positively on service innovation capability (β = 0.35, t-value = 7.22).http://www.growingscience.com/msl/Vol5/msl_2015_109.pdfOrganizational cultureStrategic orientationService innovation capabilities |
| spellingShingle | Akbar Hassanpour Seyedeh Khadijeh Mirfallahi The impact of culture and strategic orientation on service innovation capability: Evidence from banking industry Management Science Letters Organizational culture Strategic orientation Service innovation capabilities |
| title | The impact of culture and strategic orientation on service innovation capability: Evidence from banking industry |
| title_full | The impact of culture and strategic orientation on service innovation capability: Evidence from banking industry |
| title_fullStr | The impact of culture and strategic orientation on service innovation capability: Evidence from banking industry |
| title_full_unstemmed | The impact of culture and strategic orientation on service innovation capability: Evidence from banking industry |
| title_short | The impact of culture and strategic orientation on service innovation capability: Evidence from banking industry |
| title_sort | impact of culture and strategic orientation on service innovation capability evidence from banking industry |
| topic | Organizational culture Strategic orientation Service innovation capabilities |
| url | http://www.growingscience.com/msl/Vol5/msl_2015_109.pdf |
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