THE STRATEGY OF THAI MEDICAL SERVICES PROMOTION AT FOREIGN MARKETS AND DEVELOPMENT OF MEDICAL TOURISM

THE STRATEGY OF THAI MEDICAL SERVICES PROMOTION AT FOREIGN MARKETS AND DEVELOPMENT OF MEDICAL TOURISM

Aims. The main aim of the research is to develop a preliminary offer of special medical tours to Thailand for the citizens of Russian Federation; to evaluate the limits of demand for Thai national medical tour-product in Russia, the potential key features of promotion and sales of Thai medical tours...

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Bibliographic Details
Main Authors: Denis S. USHAKOV, Olena O. YUSHKEVYCH, Nataliia L. OVANDER, Hanna Yu. TKACHUK, Volodymyr H. VYHOVSKYI
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2019-12-01
Series:Geo Journal of Tourism and Geosites
Subjects:
medical tourism
healthcare
medical services
insurance
overseas markets
Online Access:http://gtg.webhost.uoradea.ro/PDF/GTG-4-2019/gtg.27426-445.pdf

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