Impact of Cyber Bullying on Political Behavior and Youth’s Perceptions about Use of Social Media by Political Parties of Pakistan
Purpose: Present study analyses social media users’ perceptions about presence of cyber bullying in political contents on Facebook and Twitter. In the presence of social media cells of political parties, this study designed to analyze impact of cyber bullying on political behavior of users. Desi...
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| Format: | Article |
| Language: | English |
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CSRC Publishing
2022-03-01
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| Series: | Journal of Business and Social Review in Emerging Economies |
| Subjects: | |
| Online Access: | http://www.publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/2129 |
| _version_ | 1818156947194511360 |
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| author | Abdul Rehman Qaisar Faiza Bajwa Tariq Nawaz |
| author_facet | Abdul Rehman Qaisar Faiza Bajwa Tariq Nawaz |
| author_sort | Abdul Rehman Qaisar |
| collection | DOAJ |
| description |
Purpose: Present study analyses social media users’ perceptions about presence of cyber bullying in political contents on Facebook and Twitter. In the presence of social media cells of political parties, this study designed to analyze impact of cyber bullying on political behavior of users.
Design/Methodology/Approach: Present study utilized survey research techniques and data from 300 male and female social media users was collected through a well-designed questionnaire.
Findings: Major findings indicate consistent use of social media by youngster and users believe that there is rise in political contents on social media. Social media bullying is creating a political divide among supporters of different political parties. Bullying contents creating hatred, enmity, hostility, aggression and anger against supporters of other parties. Users are the view that offensive language, photo shopped images, impersonation, spoofing, misleading facts are faced by users in political contents. Results also reveal that male users face more offensive language as compared to female users of social media due to wider friendship circle.
Implications/Originality/Value: It is evident from the finding that bullying, trolling and memes has emerged as new way of political agenda setting and major area to reinforce voters about certain political ideology in the context of Pakistan’s political atmosphere.
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| first_indexed | 2024-12-11T15:06:23Z |
| format | Article |
| id | doaj.art-88310811af7f4d8fa53cd92ac0dd3196 |
| institution | Directory Open Access Journal |
| issn | 2519-089X 2519-0326 |
| language | English |
| last_indexed | 2024-12-11T15:06:23Z |
| publishDate | 2022-03-01 |
| publisher | CSRC Publishing |
| record_format | Article |
| series | Journal of Business and Social Review in Emerging Economies |
| spelling | doaj.art-88310811af7f4d8fa53cd92ac0dd31962022-12-22T01:00:53ZengCSRC PublishingJournal of Business and Social Review in Emerging Economies2519-089X2519-03262022-03-018110.26710/jbsee.v8i1.2129Impact of Cyber Bullying on Political Behavior and Youth’s Perceptions about Use of Social Media by Political Parties of PakistanAbdul Rehman Qaisar0Faiza Bajwa1Tariq Nawaz2University of Sargodha, PakistanUniversity of Gujrat, PakistanUniversity of Sargodha, Pakistan Purpose: Present study analyses social media users’ perceptions about presence of cyber bullying in political contents on Facebook and Twitter. In the presence of social media cells of political parties, this study designed to analyze impact of cyber bullying on political behavior of users. Design/Methodology/Approach: Present study utilized survey research techniques and data from 300 male and female social media users was collected through a well-designed questionnaire. Findings: Major findings indicate consistent use of social media by youngster and users believe that there is rise in political contents on social media. Social media bullying is creating a political divide among supporters of different political parties. Bullying contents creating hatred, enmity, hostility, aggression and anger against supporters of other parties. Users are the view that offensive language, photo shopped images, impersonation, spoofing, misleading facts are faced by users in political contents. Results also reveal that male users face more offensive language as compared to female users of social media due to wider friendship circle. Implications/Originality/Value: It is evident from the finding that bullying, trolling and memes has emerged as new way of political agenda setting and major area to reinforce voters about certain political ideology in the context of Pakistan’s political atmosphere. http://www.publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/2129Political Cyber BullyingOffensive Language on Social MediaNew Political SphereCyber Bullying |
| spellingShingle | Abdul Rehman Qaisar Faiza Bajwa Tariq Nawaz Impact of Cyber Bullying on Political Behavior and Youth’s Perceptions about Use of Social Media by Political Parties of Pakistan Journal of Business and Social Review in Emerging Economies Political Cyber Bullying Offensive Language on Social Media New Political Sphere Cyber Bullying |
| title | Impact of Cyber Bullying on Political Behavior and Youth’s Perceptions about Use of Social Media by Political Parties of Pakistan |
| title_full | Impact of Cyber Bullying on Political Behavior and Youth’s Perceptions about Use of Social Media by Political Parties of Pakistan |
| title_fullStr | Impact of Cyber Bullying on Political Behavior and Youth’s Perceptions about Use of Social Media by Political Parties of Pakistan |
| title_full_unstemmed | Impact of Cyber Bullying on Political Behavior and Youth’s Perceptions about Use of Social Media by Political Parties of Pakistan |
| title_short | Impact of Cyber Bullying on Political Behavior and Youth’s Perceptions about Use of Social Media by Political Parties of Pakistan |
| title_sort | impact of cyber bullying on political behavior and youth s perceptions about use of social media by political parties of pakistan |
| topic | Political Cyber Bullying Offensive Language on Social Media New Political Sphere Cyber Bullying |
| url | http://www.publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/2129 |
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