Antecedents of Tourists’ Environmentally Responsible Behavior: The Perspective of Awe

The promotion of tourists’ environmentally responsible behavior (TERB) plays a central role in destination management for sustainability. Based on the stimulus–organism–response framework, this study proposes an integrated model for behavior management by examining the relationship between stimuli (...

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Main Authors: Juan Jiang, Bo Wendy Gao, Xinwei Su
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-03-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.619815/full
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author Juan Jiang
Bo Wendy Gao
Xinwei Su
author_facet Juan Jiang
Bo Wendy Gao
Xinwei Su
author_sort Juan Jiang
collection DOAJ
description The promotion of tourists’ environmentally responsible behavior (TERB) plays a central role in destination management for sustainability. Based on the stimulus–organism–response framework, this study proposes an integrated model for behavior management by examining the relationship between stimuli (natural environment and availability of infrastructure) and response factors (satisfaction and TERB) through the organism (the emotion of awe). Survey data from 458 tourists visiting Mount Heng in Hunan Province, Southern China, were used to empirically evaluate the proposed framework. The findings demonstrate that the perception of a destination’s natural environment positively impacts tourists’ sense of awe and satisfaction; the perception of availability of infrastructure positively and significantly influences awe, satisfaction, and TERB; and awe positively impacts satisfaction and TERB. Moreover, the emotion of awe plays a significant mediating role in this proposed model. The theoretical significance of this study and the implications for tourism destinations are discussed.
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spelling doaj.art-883125ee3e31439884446bba0fb71bed2022-12-21T21:07:20ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-03-011310.3389/fpsyg.2022.619815619815Antecedents of Tourists’ Environmentally Responsible Behavior: The Perspective of AweJuan Jiang0Bo Wendy Gao1Xinwei Su2Faculty of International Tourism and Management, City University of Macau, Macau, ChinaFaculty of International Tourism and Management, City University of Macau, Macau, ChinaSchool of Tourism, Liming Vocational University, Quanzhou, ChinaThe promotion of tourists’ environmentally responsible behavior (TERB) plays a central role in destination management for sustainability. Based on the stimulus–organism–response framework, this study proposes an integrated model for behavior management by examining the relationship between stimuli (natural environment and availability of infrastructure) and response factors (satisfaction and TERB) through the organism (the emotion of awe). Survey data from 458 tourists visiting Mount Heng in Hunan Province, Southern China, were used to empirically evaluate the proposed framework. The findings demonstrate that the perception of a destination’s natural environment positively impacts tourists’ sense of awe and satisfaction; the perception of availability of infrastructure positively and significantly influences awe, satisfaction, and TERB; and awe positively impacts satisfaction and TERB. Moreover, the emotion of awe plays a significant mediating role in this proposed model. The theoretical significance of this study and the implications for tourism destinations are discussed.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.619815/fullnatural environmentawetourist satisfactionSOR frameworktourists’ environmentally responsible behavior
spellingShingle Juan Jiang
Bo Wendy Gao
Xinwei Su
Antecedents of Tourists’ Environmentally Responsible Behavior: The Perspective of Awe
Frontiers in Psychology
natural environment
awe
tourist satisfaction
SOR framework
tourists’ environmentally responsible behavior
title Antecedents of Tourists’ Environmentally Responsible Behavior: The Perspective of Awe
title_full Antecedents of Tourists’ Environmentally Responsible Behavior: The Perspective of Awe
title_fullStr Antecedents of Tourists’ Environmentally Responsible Behavior: The Perspective of Awe
title_full_unstemmed Antecedents of Tourists’ Environmentally Responsible Behavior: The Perspective of Awe
title_short Antecedents of Tourists’ Environmentally Responsible Behavior: The Perspective of Awe
title_sort antecedents of tourists environmentally responsible behavior the perspective of awe
topic natural environment
awe
tourist satisfaction
SOR framework
tourists’ environmentally responsible behavior
url https://www.frontiersin.org/articles/10.3389/fpsyg.2022.619815/full
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AT xinweisu antecedentsoftouristsenvironmentallyresponsiblebehaviortheperspectiveofawe